aina-tech.io
Web3 Growth Marketing Lead
RemoteNot specified
- Role
- Marketing
- Employment
- Full-time
Salary not disclosed
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No BS summary
Web3 Growth Marketing Lead, 5+ yrs in marketing, 2+ yrs in Web3/crypto (DeFi/NFT). Must have experience managing teams and working with crypto communities (Discord, Telegram). Strong understanding of tokenomics and growth metrics (CAC, LTV, retention).
Required skills
DiscordTelegramCrypto TwitterFarcasterCACOn-chain LTVRetention metricsWeb3 analyticsProduct analytics
Optional skills
Google AdsMeta AdsMiCAKYCAMLSmart contractsCrypto walletsGas
Required languages
English B2+
- Опыт в маркетинге от 5 лет, из них от 2 лет — в web3/crypto (DeFi, NFT или смежное), именно на ростовых задачах.
- Опыт управления маркетинговыми командами от 3х лет.
- Умение работать с крипто-комьюнити (Discord, Telegram, Crypto Twitter, Farcaster) на уровне культуры и механик, а не «постинга анонсов».
- Понимание токеномики и incentive-механик (токены, points, airdrop, стейкинг, реферальные структуры; для DeFi — TVL и ликвидность).
- Практический опыт с разными каналами трафика: community/quests, KOL/инфлюенс, платный крипто-трафик, партнёрства, контент.
- Уверенное владение метриками web3-роста: CAC / cost-per-wallet, on-chain LTV, retention D7/D30/D90, конверсии по воронке, качество трафика (контроль доли Sybil/ботов).
- Опыт с системами аналитики: on-chain и продуктовой; умение самостоятельно оценивать эффективность и делать выводы.
- Кросс-продуктовое мышление — способность держать единый нарратив поверх нескольких продуктов экосистемы.
- Высокая автономность и английский на уровне B2+.
What you'll do
- Form a unified narrative and cross-product messaging across multiple DeFi products
- Own go-to-market for new releases, including positioning, launch narrative, and channel rollout
- Generate growth hypotheses and run them as measurable campaigns
- Drive acquisition across community, quests, KOL/influencers, paid crypto traffic, and partnerships
- Design retention mechanics such as points programs, quests, airdrops, loyalty, and referral activations
- Translate product mechanics such as tiers, NFT access, staking, and automations into clear communication
- Analyze on-chain and off-chain results, calculate CAC, ROI, LTV, and retention, and report on metrics
What they require
- 5+ years in marketing, including 2+ years in Web3/crypto such as DeFi, NFT, or related areas, specifically on growth tasks
- 3+ years of experience managing marketing teams
- Experience working with crypto communities at the level of mechanics and culture, not just announcement posting
- Understanding of tokenomics and incentive mechanics including tokens, points, airdrops, staking, referral structures, TVL, and liquidity
- Practical experience with traffic channels including community/quests, KOL/influencers, paid crypto traffic, partnerships, and content
- Confident command of Web3 growth metrics including CAC, cost-per-wallet, on-chain LTV, D7/D30/D90 retention, funnel conversions, and traffic quality including Sybil/bot control
- Experience with on-chain and product analytics systems and ability to independently evaluate effectiveness and draw conclusions
- Cross-product thinking and ability to maintain a unified narrative across multiple ecosystem products
- High autonomy
- English B2+
Benefits
- Fully remote work
- Flexible schedule
- Individual compensation discussion
- Real budget for experiments
- Freedom in channel selection
- Direct product impact without micromanagement
- Fast decision-making team with Web3 expertise
Ecosystem of Web3 products focused on DeFi.
Cryptoaina-tech.io
Details
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