User Acquisition Manager (Google Display)
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
Open to UA only. Set where you work from to check your eligibility.
No BS summary
Deeply specialized User Acquisition Manager to own new-user acquisition through Google Display. 5+ years hands-on PPC/performance marketing with clear specialization in Google Display, proven B2C product-company experience, and confirmed experience managing at least $100,000 in monthly ad spend. Fully remote, full-time role.
Core skills
Required skills
Required languages
User Acquisition Manager (Google Display)
Location: Remote (Ukraine/Europe)
Company: MCR Media Group
About Company
MCR is an international performance-driven company specializing in online IQ tests, brain training platforms, and detailed result reporting. We serve customers primarily in North America, Asia, and Japan, generating millions of monthly user visits through performance marketing across all major channels. Headquartered in Cyprus, MCR operates globally with a focus on innovation and continuous growth.
We are seeking a deeply specialized User Acquisition Manager to own new-user acquisition through Google Display. This is a full-time, remote position focused on high-volume B2C performance marketing.
Your Responsibilities
- Launch, optimize, and scale Google Display campaigns focused on acquiring new users.
- Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.
- Own performance against our core KPIs, primarily Spend and CPA.
- Build a continuous pipeline of audience, placement, offer, and creative hypotheses.
- Brief designers on banner concepts and variations; analyze results and iterate quickly.
- Turn off underperforming tests, scale winners, and identify new growth opportunities.
- Partner closely with creative, analytics, product, and leadership teams.
What We’re Looking For
- 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Display.
- Proven B2C product-company experience.
- Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.
- Confirmed experience managing at least $100,000 in monthly ad spend.
- Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.
- Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.
- Experience in mass-market digital products, apps, gaming.
- English: B1 or higher; comfortable working in a fast-paced start-up environment.
Why Join Us?
- Career development: An opportunity to grow within a new, high-impact team.
- Global impact: Work with a large international customer base across diverse markets.
- Flexibility: Fully remote, full-time role.
- Collaborative environment: Partner with creative, analytics, product, and leadership teams.
- Competitive salary and a performance bonus after probation that can add up to 250% on top of base salary.
What you'll do
- Launch, optimize, and scale Google Display campaigns focused on acquiring new users.
- Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.
- Own performance against our core KPIs, primarily Spend and CPA.
- Build a continuous pipeline of audience, placement, offer, and creative hypotheses.
- Brief designers on banner concepts and variations; analyze results and iterate quickly.
- Turn off underperforming tests, scale winners, and identify new growth opportunities.
- Partner closely with creative, analytics, product, and leadership teams.
- Launch, optimize, and scale user acquisition campaigns across Facebook and Instagram.
- Manage monthly media budgets of $100,000+ and grow spend while protecting CPA targets.
- Develop a high-velocity pipeline of creative, audience, offer, and funnel hypotheses.
- Research competitors using ad libraries and spy tools, translate insights into concepts, and write clear briefs for designers.
- Test creative variations systematically, stop inefficient campaigns, and scale winning combinations.
- Partner closely with creative, analytics, product, and leadership teams to uncover new growth opportunities.
What they require
- 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Display.
- Proven B2C product-company experience.
- Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.
- Confirmed experience managing at least $100,000 in monthly ad spend.
- Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.
- Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.
- Experience in mass-market digital products, apps, gaming.
- English: B1 or higher; comfortable working in a fast-paced start-up environment.
- 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Meta Ads.
- Proven B2C product-company experience; agency-only backgrounds without access to deeper product metrics are not sufficient.
- Demonstrated success acquiring new users for mass-market digital products.
- Experience across international markets, including Tier-1, European, and Asian markets.
- Strong creative strategy skills: competitor analysis, hypothesis development, concept creation, designer briefing, and performance-led iteration.
- Deep Meta expertise is essential; working knowledge of other acquisition channels is welcome, but we are not seeking a generalist split equally between Meta and Google.
Benefits
- Career development: An opportunity to grow within a new, high-impact team.
- Global impact: Work with a large international customer base across diverse markets.
- Flexibility: Fully remote, full-time role.
- Collaborative environment: Partner with creative, analytics, product, and leadership teams.
- Competitive salary and a performance bonus after probation that can add up to 250% on top of base salary.
MCR Media Group is a fast-growing, tech-driven company specializing in online IQ tests, brain-training tools, personality assessments, and advanced result-reporting platforms. We operate globally with a fully remote, lean, and ambitious team focused on speed, experimentation, and measurable growth.