Territory Manager East, Luxury Hospitality & Wellness Sales — Pilates Commercial

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are currently seeking an ambitious pace-setter to join our team as Territory Manager East, Luxury Hospitality & Wellness Sales — Pilates Commercial, remotely in the eastern United States . This is a hunter role for someone who knows the luxury hospitality and wellness landscape in the East, can build relationships at the right levels, and has the drive to close meaningful accounts and build a book of business from the ground up.

ROLE COMMITMENTS

Own and grow a defined territory across the eastern United States within the luxury hospitality and wellness segment. Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands in the region. Develop and manage a healthy pipeline of hotel, resort, spa, and wellness accounts with a consistent bias toward closing. Build lasting relationships with procurement, spa, and fitness decision-makers at key accounts — driving both new business and account retention. Represent iFIT's brand standard at every touchpoint — delivering a client experience that matches the premium nature of our product. Drive subscription-based sales models alongside hardware, ensuring successful adoption and growth across the eastern customer base.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Identify and prioritize a target account list of luxury hotel groups, independent five-star properties, destination resorts, and spa management companies across the eastern US. Manage the full sales cycle from prospecting and site visits through proposal, negotiation, and installation coordination — with a strong bias for closing. Develop and execute vertical-specific sales strategies for boutique Pilates studios, premium hospitality, and wellness properties, focused on ROI and how luxury fitness amenities are purchased and operated. Secure premium placements of the full NordicTrack Ultra line — including the Ultra 1 Reformer and Ultra series treadmills — in key accounts across the territory. Create bespoke proposals and commercial packages tailored to hospitality buyers, including equipment configuration, iFIT membership integration, and ongoing service support. Collaborate with Operations and Member Services to ensure white-glove installation, onboarding, and ongoing support standards that match the expectations of luxury hospitality partners. Maintain an accurate and detailed CRM pipeline, providing regular forecasting and account updates to the Global Director. Attend and represent iFIT at key industry events within the eastern region including ISPA, boutique fitness summits, and major Pilates conferences. Partner with Marketing and Product to develop client-specific collateral and demo experiences that resonate with boutique and hospitality buyers. Work alongside the core Pilates team to support Pilates education programs that complement sales goals. Identify adjacent verticals within the wellness real estate space including luxury residential buildings, wellness-focused co-living developments, boutique fitness studios, and private clubs.

EDUCATION & EXPERIENCE Education and Basic Qualifications

Bachelor's degree in Business, Hospitality Management, Marketing, or a related field. 4+ years of B2B outside sales experience, ideally in fitness, wellness, or luxury hospitality. Demonstrated ability to manage a territory independently and close complex, multi-stakeholder deals. Genuine knowledge of the Pilates discipline including reformer methodology, studio culture, and the competitive equipment landscape. Familiarity with CRM tools; Salesforce preferred. Authorized to work in the United States without sponsorship. Ability to travel regularly within the eastern US territory.

Preferred Qualifications

An existing network of relationships with procurement, spa, and fitness decision-makers at major hotel brands operating in the eastern US such as Four Seasons, Aman, Rosewood, Montage, Auberge, and Marriott Luxury Brands. Experience as a Pilates instructor, studio owner, or figure in the Pilates industry — someone who can speak to the category authentically. A personal aesthetic and professional presence that resonates in luxury environments. Experience selling premium equipment or technology into fitness, spa, or hospitality settings with an understanding of capital expenditure cycles and amenity budget structures. Comfort with consultative, relationship-driven selling at the C-suite and VP level.

DISCLAIMER Compensation may vary based on the job level, your geographic work location, position incentive plan, and exemption status. Although we currently may consider hiring in the states listed below, not all positions are available in all locations, and work in a particular state is not guaranteed. Current list of states where iFIT may consider hiring: AK, AL, AR, AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WI, WY. Subject to applicable state laws, your employment at iFIT is "at-will". At-will employment means that you and the company each have the right to terminate the employment relationship at any time for any cause or for no cause at all.

Pay Range:

$60,000 — $70,000 USD

iFIT does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, veteran status or any other characteristic protected by law.