Team Lead, GTM Salesforce Business Analyst

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. Summary The Team Lead GTM Systems Business Analyst is responsible for owning business intake, requirement quality and early solution shaping across the GTM technology landscape. This role sits at the intersection of Business, Ops, and GTM Engineering, ensuring that messy, ambiguous requests are translated into clear, prioritised, and technically sound requirements that the engineering team can deliver against efficiently. In addition to individual contribution, this role leads and coaches a team of GTM Systems Analysts, raising the bar on requirement quality, stakeholder partnership, and domain expertise across Sales, CS, Marketing, and RevOps systems. Responsibilities Business Intake & Partnership (Primary Focus) Own the front door for GTM Tech business intake across Sales Ops, CS Ops, Marketing Ops, RevOps, and adjacent teams. Engage early with stakeholders to understand the problem, not just the requested solution. Act as a subject matter expert (SME) across assigned GTM domains, proactively advising on best practices, trade-offs, and system capabilities. Challenge unclear, mis-scoped, or solution-led requests and reframe them into clear WHAT / WHY / OUTCOME definitions. Ensure all work entering delivery meets a high standard of clarity, intent, and prioritisation. Requirements & Solution Shaping Translate business needs into clean, structured technical requirements, user stories, and acceptance criteria. Partner closely with GTM Architects and Developers to shape scalable, maintainable solutions before work enters sprint. Ensure dependencies, risks, and downstream impacts (data, permissions, integrations) are identified early. Maintain consistency in how requirements are documented, reviewed, and approved across the team. Team Leadership & Coaching Lead and manage a team of GTM Systems Analysts, setting clear expectations for quality, ownership, and stakeholder engagement. Coach analysts on: Effective discovery and requirement gathering Translating ambiguity into clarity Operating confidently with senior business stakeholders Understanding GTM systems end-to-end, not just tickets Establish and enforce intake standards, templates, and ways of working. Support individual development plans, skill growth, and progression within the team. Delivery Enablement (Not Delivery Ownership) Act as the bridge between Business and GTM Engineering to ensure delivery teams are set up for success. Ensure work entering sprint is well-defined, prioritised, and aligned to broader GTM strategy. Partner with GTM Engineering Delivery Manager to continuously improve flow, throughput, and predictability. Support UAT readiness by ensuring business owners are clear on intent, scope, and acceptance criteria. Data, Governance & Documentation Promote strong data discipline by ensuring requirements consider data quality, reporting, and downstream consumers. Support governance efforts by documenting business logic, process decisions, and system behaviours. Ensure documentation is clear, accessible, and reusable for both technical teams and business users. Qualifications 6+ years of Salesforce development experience with advanced certifications is a core requirement. Proficient in Salesforce Sales Cloud and tools like Gong, Outreach, and ChiliPiper is another core requirement. Experience with GTM technologies like Hubspot, Gainsight, and DeaHub. Skilled with enterprise integration tools (e.g., Syncari, Workato, Mulesoft, Fivetran). Experience developing in Apex, LWC, Visualforce, and Java. Competent in languages like XML, JavaScript,.NET, SQL, and C++. Strong knowledge of REST/SOAP APIs and building integrations with Salesforce. Proactive in enhancing Salesforce and ensuring code best practices. Salesforce certifications required (e.g., Platform App Builder). Excellent communication skills and ability to translate technical requirements for stakeholders. Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it. Some things you'll enjoy Stock grant opportunities dependent on your role, employment status and location Additional perks and benefits based on your employment status and country The flexibility of remote work, including optional WeWork access At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( recruiting@deel.com ) and a team member will be in touch to ensure your equal participation. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT