Sr. DTC Web Marketing Manager

Sr. DTC Web Marketing Manager Location: Remote Salary: 125K - 156K At Nordic Naturals, we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal-setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives. POSITION SUMARY We are seeking an analytical, data-driven, and collaborative Sr. DTC Web Marketing Manager to facilitate the optimization, growth, and day-to-day operations of our direct-to-consumer (D2C) storefronts. In this role, you will be a vital member of our internal digital team, working alongside design, marketing, and outside agencies to continuously elevate the customer journey and maximize digital revenue. The ideal candidate bridges the gap between creative B2C content management, rigorous data analytics, and technical web infrastructure. You will manage our Shopify platform consumer-facing content, integrating growth-focused applications, administrating sophisticated tracking systems via Google Tag Manager (GTM) and Google Analytics 4 (GA4) , and executing structured A/B testing to drive conversion rate optimization (CRO). The person in this role should have experience with DTC web strategy, email/CRM strategy, and an understanding of consumer purchase behavior. To ensure success as the DTC E-commerce Manager, you should remain knowledgeable about relevant trends and innovations in direct-to-consumer web sales. Ultimately, you will endeavor to enhance your skillset by continually learning about adjacent techniques that might improve collaboration between departments. ESSENTIAL FUNCTIONS Reasonable Accommodations Statement To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform essential functions. Essential Function Statement Contribute to the holistic DTC strategy for Nordic Naturals, via building strategic web & CRM plans, preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and assisting in the development of materials to communicate strategy to both internal and external partners. B2C Shopify Storefront & Content Management Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures. Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs). Optimize on-site search, filtering, and navigation to create a friction-free shopping journey tailored to the B2C buyer's behavior. App Integration & Consumer Web Management Research, vet, recommend, and organize native and third-party Shopify Apps designed to scale B2C growth (e.g., loyalty rewards programs, customer reviews, upselling engines, subscription models). Ensure technical synergy between the storefront, internal and external development teams, and CRM/email marketing tools (e.g., Klaviyo). Utilize Google Search Console and other web management tools to monitor technical site health, indexing errors, and mobile responsiveness. Data Analytics, GA4, & Tagging Infrastructure Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM) to ensure accurate cross-channel data attribution. Configure custom consumer event tracking, audience segments, and checkout conversion funnels directly inside Google Analytics 4 (GA4) . Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics: Traffic, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV), among others. A/B Testing & Conversion Rate Optimization (CRO) Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native tools). Deploy, run, and report on systematic A/B and multivariate tests focused on checkout flows, high-impact CTA placement, landing pages, and consumer pricing strategies. Leverage behavioral insight tools (e.g., Hotjar heatmaps, session recordings) to identify and remove drop-off bottlenecks in the consumer purchase funnel. Internal Project Management & Collaboration Act as a key member that oversees cross-functional tasks within the internal team (marketing, creative, and external development partners). Utilize project management frameworks and tools (e.g., Asana, Jira, Monday.com) to track site updates, bug fixes, and feature launches from discovery to final QA. Coordinate storefront updates seamlessly to align with active paid advertising campaigns and inventory cycles. POSITION QUALIFICATIONS Competency Statements Positive - Ability to view all situations with a positive attitude. Accountable – takes ownership of responsibilities, acknowledges and learns from mistakes Innovative - Ability to look beyond the standard solutions and "think outside the box". Independent – Must be self-motivated and able to manage obligations without direct supervision Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea. Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely. Customer Oriented - Ability to take care of the customers’ needs while following company procedures. Conceptual Thinking - Ability to think in terms of abstract ideas Initiative - Ability to make decisions or take actions to solve a problem or reach a goal Project management - Ability to organize and direct a project to completion. Enthusiastic - Ability to bring energy to the performance of a task. Self-Motivated - Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative. SKILLS & ABILITIES Education: Bachelor’s degree in business Analytics, Information Technology, or a related field. Platform Experience: 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments. Google Web Tools Expertise: Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager. CRO Capabilities: Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values. Project Management & Teamwork: Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment. Technical Literacy: Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax) to communicate seamlessly with technical teams. Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan. Experience developing marketing strategy in a subscription business Experience with Google Ads, and Social Media marketing platforms. Experience with: Klaviyo, Shopify, etc