Social Paid Specialist

About SAMY We weren't built to follow, we were built to lead. SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day. We are Path Finders: curious, ambitious, and never afraid to challenge what's next. We don't play it safe. We build what's next. Instagram | TikTok | Culture page Role Mission Lead the planning, execution, and optimisation of paid social campaigns that drive both brand and business outcomes across the full marketing funnel. The role combines hands-on campaign management with strategic thinking, using data and audience insights to optimise investment, generate actionable recommendations, and support client growth. Key responsibilities Develop, execute, and optimise paid social strategies across the full marketing funnel, from awareness to consideration, traffic, and conversion. Manage end-to-end paid social campaigns across platforms including Meta, TikTok, LinkedIn, X, Pinterest and other relevant channels. Translate business objectives into effective paid media strategies, ensuring investment is allocated efficiently to maximise results. Analyse campaign performance and transform data into clear, actionable insights and strategic recommendations for clients. Monitor KPIs, identify optimisation opportunities, and proactively improve campaign performance through testing and experimentation. Collaborate with Strategy, Client Services, Creative and Analytics teams to deliver integrated media solutions. Support new business opportunities by contributing to paid media pitches, media plans, and strategic recommendations. Apply audience and market insights, including social listening outputs, to strengthen campaign planning and optimisation. Manage large campaign budgets with strong attention to detail, forecasting, pacing and budget control. Stay up to date with platform developments, industry trends and emerging best practices in paid social advertising. Skills & experience 2–4 years of paid social experience, preferably in an agency. Experience managing campaigns across the full marketing funnel (awareness, consideration, traffic and conversion). Comfortable managing medium to large campaign budgets. Experience supporting client presentations or new business pitches is a plus. Strong knowledge of Meta Ads Manager and TikTok Ads Manager. Experience with other platforms (e.g. LinkedIn or Google Ads) is a plus. Familiarity with social listening tools (e.g. Brandwatch, Talkwalker, Meltwater or similar). Strong analytical skills with the ability to turn data into actionable insights. Analytical and detail-oriented. Strong planning and organisational skills. Excellent communication and presentation abilities. Proactive, collaborative and client-focused. Benefits Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world. Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge. Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework. Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth. Health insurance 20% discount (Cigna) Wellhub membership (registration fee and Online Plan). Any additional plans or upgrades are at the employee’s expense. Flexible retribution (COBEE) Sponsored physiotherapy, mindfulness, and fitness courses The SAMY Mindset Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen. We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build. We're not looking for people who think the same, we're looking for people who want to grow with us. Here's what it actually looks like to belong here: Be Kind — because respect, trust, and honest feedback make great teams stronger. Go Beyond — because good is never enough when excellence is the standard. Craft Together — because the best ideas don't happen in silos. Enjoy the Journey — because growth lives outside the comfort zone. Own It — because real impact starts with accountability. If this feels like your kind of adventure, let's build something together. Diversity & Inclusion At SAMY, difference is not something we accommodate, it's what makes us stronger. With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company. We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work. Instagram | TikTok | Culture page