Social Media Strategist
- Role
- Marketing
- Employment
- Part-time13.8h/week
Open to US, MY only. Set where you work from to check your eligibility.
No BS summary
Social media strategist with proven experience launching and organically growing Instagram and TikTok from zero. Must have a portfolio of high-performing content with measurable growth results and be able to work PST hours.
Core skills
Required skills
Required languages
We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up. This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence. Responsibilities Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy. Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development. Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality. Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization. Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance. Manage day-to-day community engagement and coordinate with the founder and creative partners. Requirements Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage. A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results. Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics. Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content. Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management. Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners. Able to work PST hours. Nice to Have Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.
What you'll do
- Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of voice, content pillars, visual direction, and channel strategy.
- Develop and execute the organic growth strategy, with a focus on reach, engagement, follower growth, and long-term audience development.
- Create viral campaign concepts, social-first stories, and repeatable content formats that establish a distinctive and recognizable online personality.
- Manage the full content lifecycle, including research, ideation, scripting, content calendars, production coordination, approvals, publishing, and optimization.
- Use platform analytics, audience insights, watch time, retention, and engagement data to guide creative decisions and improve performance.
- Manage day-to-day community engagement and coordinate with the founder and creative partners.
- Create engaging social media content for platforms including Instagram, Threads, TikTok, X (Twitter), and other relevant channels.
- Develop content ideas based on Malaysian audience preferences, local trends, and cultural moments.
- Adapt global campaigns into locally relevant content for Malaysian audiences.
- Create simple social media assets using AI-powered creative tools and platforms such as Canva, Adobe Express, Figma, or similar tools.
- Support content planning, campaign execution, and social media calendars.
- Ensure content aligns with the brand voice while maintaining authenticity for Malaysian audiences.
- Use AI tools to support content ideation, copy generation, and creative production.
- Collaborate with the regional marketing team and incorporate feedback into content improvements.
What they require
- Proven experience launching and organically growing Instagram and TikTok accounts from an early or zero-follower stage.
- A strong portfolio of high-performing, viral, or culturally relevant social content supported by measurable growth results.
- Deep understanding of Instagram and TikTok algorithms, audience behavior, retention, discoverability, engagement, and organic growth mechanics.
- Strong creative strategy and social-first storytelling skills, with the ability to turn a personality into compelling and repeatable content.
- Hands-on experience managing social media end to end, from strategy and content development through production, publishing, analytics, and community management.
- Strong project management and collaboration skills, with the ability to work closely with the founder and creative production partners.
- Able to work PST hours.
- Preferred: Experience working with creator-led brands, founders, entertainment properties, personality-driven accounts, legal brands, or character-led content is advantageous but not required.
- Fluent in English and Bahasa Malay.
- Strong understanding of Malaysian social media trends, internet culture, and audience behaviour.
- Proven experience creating content for social media platforms.
- Experience adapting global content for local audiences.
- Comfortable using AI-powered tools such as ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney and DALL·E.
- Comfortable creating simple visual assets using Canva, Adobe Express, Figma, Photoshop, or similar platforms.
- Able to work independently in a remote environment.