Social Media Specialist

We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. About the Client The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals. Responsibilities Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. Define content pillars, positioning, and a consistent posting cadence. Turn the client's ideas into polished short-form content. Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. Lead the personal rebrand and establish a cohesive, premium, education-first identity. Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. Grow the accounts organically to drive inbound interest, community, and referrals. Track engagement, report on performance, and continuously refine the approach. Requirements Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. Strong short-form video skills across ideation, filming direction, and editing. Solid graphic design, caption, and copywriting ability. A track record building personal or founder-led brands, including rebrands. A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. Focus on organic, community and referral-led growth rather than paid or ads-led tactics. Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. EST working hours .