SnappyCX
Social Media Marketing Manager
RemoteNot specifiedArchived
- Role
- Fullstack
- Experience
- Senior
- Employment
- Contract
Salary not disclosed
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The listing doesn't say where it hires from. Check the description or the employer's site before applying.
No BS summary
The Social Media Marketing Manager owns the day-to-day growth of the brand and founder social accounts: Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest. This is a senior, hands-on role for an assertive, forward-thinking operator who sets direction, manages creative talent, and is accountable for measurable account growth.
Core skills
Social Media ManagementContent StrategyCreative Direction
Required skills
Meta Business SuiteInstagramFacebookTikTokThreadsLinkedInYouTubePinterestLaterBuffer
Optional skills
Photographers managementWeb designers managementWeb developers managementBeauty, hair care, or CPG experienceExperience managing photographers, web designers, or web developers (staff or contracted) is a strong plus.Beauty, hair care, or CPG experience preferred.Experience managing photographersWeb designers
Required languages
English unknown
Social Media Marketing Manager
Employment Type: Full-Time Work Arrangement: Fully Remote | Independent Contractor Schedule: U.S. Eastern Business Hours The Role
The Social Media Marketing Manager owns the day-to-day growth of the brand and founder social accounts: Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest. This is a senior, hands-on role for an assertive, forward-thinking operator who sets direction, manages creative talent, and is accountable for measurable account growth.
Core Responsibilities
- Account growth: own follower growth, reach, and engagement targets across all platforms and report against them weekly with numbers.
- Daily social listening and engagement: monitor all accounts multiple times daily; respond to comments and direct messages within 24 hours; proactively engage followers and comparable accounts every day to drive growth.
- Content strategy and calendar: build and maintain a monthly content calendar covering every platform, including stories, with captions and posting status kept current at all times.
- Creative team leadership: direct and manage videographers and graphic designers (staff or contractors), including issuing written creative briefs with reference examples, format, length, and tone before any shoot or design work begins; enforce deliverable standards and deadlines firmly.
- Founder content direction: when requesting on-camera or on-mic content from the founder, provide a reference example, a written shot and format description, and a target length in advance, in writing, every time.
- Tool ownership: run scheduling, publishing, and inbox management through Meta Business Suite and the brand's scheduling tools (currently Later and Buffer); recommend and justify any tool changes in writing.
- Approvals: operate within written approval rules for the founder's personal channels; nothing posts to the founder's LinkedIn without written approval.
Required Experience
- 5 or more years managing social media accounts for a consumer brand, with at least 2 years in a role where you were accountable for growth numbers.
- Direct experience leading and managing videographers AND graphic designers. This is mandatory. You must be able to describe, with examples, how you directed their work, enforced standards, and handled underperformance.
- Experience managing photographers, web designers, or web developers (staff or contracted) is a strong plus.
- Demonstrated growth results: you must present at least two written case studies with real numbers (follower growth, engagement rate, reach, or revenue attributed to social).
- Hands-on fluency with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform (Later, Buffer, or equivalent).
- Beauty, hair care, or CPG experience preferred.
Who Succeeds in This Role
- Assertive: gives clear, firm direction to creative talent and does not reverse decisions under pushback without new facts.
- Forward-thinking: brings platform trends, format ideas, and growth plays to the founder before being asked.
- Independent: makes day-to-day decisions inside an agreed strategy without constant approval-seeking, and knows which decisions are theirs versus the founder's.
- Accountable: reports misses and delays the same day they are known, with a recovery plan attached.
What you'll do
- Account growth: own follower growth, reach, and engagement targets across all platforms and report against them weekly with numbers.
- Daily social listening and engagement: monitor all accounts multiple times daily; respond to comments and direct messages within 24 hours; proactively engage followers and comparable accounts every day to drive growth.
- Content strategy and calendar: build and maintain a monthly content calendar covering every platform, including stories, with captions and posting status kept current at all times.
- Creative team leadership: direct and manage videographers and graphic designers (staff or contractors), including issuing written creative briefs with reference examples, format, length, and tone before any shoot or design work begins; enforce deliverable standards and deadlines firmly.
- Founder content direction: when requesting on-camera or on-mic content from the founder, provide a reference example, a written shot and format description, and a target length in advance, in writing, every time.
- Tool ownership: run scheduling, publishing, and inbox management through Meta Business Suite and the brand's, at the time, Later and Buffer scheduling tools; recommend and justify any changes to tools in writing.
- Approvals: operate within the written approval rules for the founder's personal channels; nothing goes on the founder's LinkedIn without written approval.
- Tool ownership: run scheduling, publishing, and inbox management through Meta Business Suite and the brand's scheduling tools (currently Later and Buffer); recommend and justify any tool changes in writing.
- Approvals: operate within written approval rules for the founder's personal channels; nothing posts to the founder's LinkedIn without written approval.
What they require
- 5 or more years managing social media accounts for a consumer brand, with at least 2 of those in a role where accountable for growth numbers.
- Direct experience leading and managing videographers AND graphic designers. This is mandatory and must be demonstrated with examples of directing work, enforcing standards, and handling underperformance.
- Demonstrated growth results: must present at least two written case studies with real numbers (follower growth, engagement, reach, or revenue).
- Women, BIPOC, and individuals from underrepresented backgrounds are encouraged to apply for this role.
- 5 or more years managing social media accounts for a consumer brand, with at least 2 years in a role where you were accountable for growth numbers.
- Direct experience leading and managing videographers AND graphic designers. This is mandatory. You must be able to describe, with examples, how you directed their work, enforced standards, and handled underperformance.
- Demonstrated growth results: you must present at least two written case studies with real numbers (follower growth, engagement rate, reach, or revenue attributed to social).
- Hands-on fluency with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform (Later, Buffer, or equivalent).
Benefits
- Fully Remote
- Independent Contractor
- U.S. Eastern Business Hours Schedule
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