Social Media Manager (Content Strategy, Community & Growth)

Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Client Business Hours Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred About the Role At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms. This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact . You’ll manage and grow the brand across: LinkedIn Instagram TikTok Facebook X (Twitter) YouTube You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence. If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content , this role is a strong fit. What You’ll Own Social Media Strategy & Growth Develop and execute a social media strategy aligned with marketing and business goals. Build platform-specific growth strategies Define KPIs for: Engagement Reach Audience growth Website traffic Leads and conversions Build and manage social media content calendars Identify emerging trends, formats, and content opportunities Continuously test and refine the strategy based on performance Content Creation & Publishing Create compelling, platform-native social content. Write and edit: Social posts Hooks Captions Threads Short-form copy Repurpose long-form content into social-first formats Adapt content for different platforms and audiences Collaborate with designers and video editors on multimedia content Maintain consistency across brand voice, messaging, and visual identity Schedule and publish content using tools such as: Hootsuite Sprout Social Buffer HubSpot Community Management & Engagement Own day-to-day audience engagement. Monitor: Comments DMs Mentions Tags Audience conversations Respond professionally and promptly Start and participate in relevant conversations Build stronger relationships with followers and community members Amplify relevant user-generated content (UGC) Escalate customer service or reputation concerns when appropriate Social Campaign Execution Support and execute social campaigns around: Product launches Events Brand initiatives Promotions Partnerships Collaborate with paid media teams to align organic and paid social strategies. Support: Influencer collaborations UGC campaigns Strategic partnerships Social promotions Analytics & Performance Optimization Track what actually works — and use those insights to improve future content. Monitor: Engagement Reach Impressions Follower growth Website traffic Leads Conversions Content performance Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends. Prepare weekly and monthly performance reports Conduct content and campaign A/B tests Identify top-performing formats and topics Recommend improvements based on data Adjust content strategy based on audience behavior Cross-Functional Collaboration Work closely with: Marketing Content Design Video PR Customer Support Leadership Share audience insights and social performance learnings to improve: Messaging Campaigns Brand positioning Content strategy What Makes You a Strong Fit You: Understand that each social platform requires a different content approach Know how to create content people actually want to engage with Have strong instincts for hooks, storytelling, trends, and digital culture Can balance creativity with performance data Understand the difference between vanity metrics and meaningful growth Are comfortable engaging directly with audiences Can manage multiple channels without sacrificing consistency Stay current with changing algorithms, formats, and platform trends Are proactive, organized, and comfortable moving quickly Required Experience & Skills 2+ years of professional social media management experience Hands-on experience managing multiple platforms, such as: LinkedIn Instagram TikTok Facebook X (Twitter) YouTube Strong writing, editing, and social copywriting skills Experience building and maintaining content calendars Experience with social scheduling and analytics tools such as: Hootsuite Sprout Social Buffer HubSpot Familiarity with: Canva Adobe Creative Suite or similar design tools Strong understanding of: Social engagement Audience growth Content optimization Platform analytics Strong written and verbal English communication Ability to work independently during U.S. business hours Nice to Have Experience with: SaaS E-commerce Agencies Professional services Founder-led or personal brands Influencer marketing UGC campaigns Paid social advertising Brand reputation management Social media crisis management Short-form video strategy Lead generation through organic social What a Typical Day Looks Like You might: Review comments, DMs, mentions, and audience activity Write and schedule upcoming social posts Identify trending topics and content opportunities Collaborate with designers or video editors on creative assets Repurpose existing content for LinkedIn, Instagram, TikTok, or YouTube Engage with followers and relevant accounts Review analytics and identify high-performing content Optimize upcoming posts based on performance Update reporting dashboards Plan upcoming campaigns and content calendars In short: You keep the brand visible, relevant, engaging, and consistently connected with its audience while using performance data to drive continuous growth. Key Metrics for Success Engagement rate and engagement growth Relevant follower/subscriber growth Reach and content visibility Website traffic from social channels Leads and conversions generated from social Community response time Quality of audience engagement Campaign and content performance Consistency of publishing Continuous improvement in social performance Why This Role Stands Out Full ownership of social media execution and growth Opportunity to manage multiple major social platforms Direct collaboration with marketing and leadership Strong creative freedom backed by performance data Opportunity to influence brand positioning and audience growth Fully remote environment Clear growth opportunities into: Senior Social Media Manager Content Marketing Manager Social Media Lead Head of Social Brand & Community Lead Interview Process Initial Phone Screen Spark Hire Intro Video Video Interview with Pavago Recruiter Portfolio / Practical Task — 1-Week Content Calendar + Sample Posts Client Interview with Marketing Leadership Offer & Background Verification Apply Now If you: Know how to create content that earns attention and engagement Understand how different platforms require different strategies Enjoy building and engaging online communities Use analytics to continuously improve performance Can balance creativity, consistency, and measurable growth This is a strong opportunity to own social media strategy and execution while helping build a visible, engaged, and growing digital brand. #SocialMediaManager #SocialMediaMarketing #ContentMarketing #ContentStrategy #CommunityManagement #LinkedInMarketing #InstagramMarketing #TikTokMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #RemoteWork