Social Media & Growth Lead, DeFi
- Role
- Marketing
- Experience
- Lead
- Employment
- Part-time15โ20h/week
- Company size
- Startup
Open to Worldwide. Set where you work from to check your eligibility.
No BS summary
Part-time crypto-native social media and growth lead for a DeFi/RWA fixed-income startup. Needs deep DeFi ecosystem knowledge, existing crypto network, strong written English, and ability to grow social/inbound across X, Telegram, LinkedIn, Farcaster.
Optional skills
Required languages
๐ผ Hiring: Social Media & Growth Lead, DeFi - Gyld Finance ๐ Remote (Global) | ๐ Posted recently | ๐ฐ $3K โ $6K monthly retainer (crypto option) | ๐งโ๐ป Part-time contract (15-20 hrs/week, initial 3 months) | ๐ Marketing / Growth / RWA / DeFi
Gyld Finance is building the tokenized fixed income layer for crypto, purchasing USD-denominated corporate bonds and issuing them on-chain as yield-bearing tokens for institutional investors. The company is seeking a crypto-native social media and growth specialist to own its voice across Twitter/X, Telegram, LinkedIn, and the DeFi ecosystem while generating inbound interest from DeFi vault curators, protocol treasuries, market makers, funds, exchanges, and institutional allocators.
๐ Responsibilities include:
- Own Gyldโs social presence end-to-end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
- Build reputation as the credible voice on tokenized fixed income and RWA yield through threads, market commentary, product explainers, and data-driven content
- Generate qualified inbound leads from target accounts
- Engage authentically in the DeFi conversation and build relationships with founders, curators, researchers, and KOLs
- Work with founders to translate complex structuring and regulatory concepts into accurate, compelling content
- Support ecosystem and BD initiatives including launch announcements and partner co-marketing
- Report monthly on follower quality, engagement, inbound volume, and conversion
๐ Requirements:
- Deep, demonstrable familiarity with the DeFi ecosystem, protocols, people, and discourse with examples of accounts or content grown
- Existing network in crypto: founders, curators, researchers, KOLs, or ecosystem teams
- Working knowledge of RWA tokenization, tokenized treasuries/credit, DeFi vaults, lending markets, leverage strategies, stablecoins, and major chains
- Excellent written English for sharp crypto-native threads and institutional LinkedIn posts
- Self-directed and comfortable owning a function at an early-stage startup
๐ Nice-to-have:
- Experience marketing RWA, stablecoin, yield, or structured product protocols
- Familiarity with institutional or fixed income concepts (bonds, yield, credit, custody)
- Experience running Telegram/Discord communities
- Prior co-marketing work with exchanges or vault curators
- Basic analytics skills for social listening and inbound attribution
๐ฉ To apply: Send your Twitter/X handle and accounts/content grown, short note on first 90 days approach, one example thread/post on tokenized corporate bonds, and monthly retainer expectation for 15-20 hrs/week to careers@gyldfinance.com
๐ Builder Toolkit: Professionals shaping DeFi narratives and ecosystem growth know the power of real infrastructure in action. STON.fi offers non-custodial token swaps on TON with smart routing and quote comparison across liquidity sources, plus tools for builders integrating seamless wallet-to-swap flows.
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What you'll do
- Own Gyldโs social presence end-to-end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
- Build reputation as the credible voice on tokenized fixed income and RWA yield through threads, market commentary, product explainers, and data-driven content
- Generate qualified inbound leads from target accounts
- Engage authentically in the DeFi conversation and build relationships with founders, curators, researchers, and KOLs
- Work with founders to translate complex structuring and regulatory concepts into accurate, compelling content
- Support ecosystem and BD initiatives including launch announcements and partner co-marketing
- Report monthly on follower quality, engagement, inbound volume, and conversion
What they require
- Deep, demonstrable familiarity with the DeFi ecosystem, protocols, people, and discourse with examples of accounts or content grown
- Existing network in crypto: founders, curators, researchers, KOLs, or ecosystem teams
- Working knowledge of RWA tokenization, tokenized treasuries/credit, DeFi vaults, lending markets, leverage strategies, stablecoins, and major chains
- Excellent written English for sharp crypto-native threads and institutional LinkedIn posts
- Self-directed and comfortable owning a function at an early-stage startup
- Preferred: Experience marketing RWA, stablecoin, yield, or structured product protocols
- Preferred: Familiarity with institutional or fixed income concepts such as bonds, yield, credit, and custody
- Preferred: Experience running Telegram/Discord communities
- Preferred: Prior co-marketing work with exchanges or vault curators
- Preferred: Basic analytics skills for social listening and inbound attribution
Benefits
- Crypto payment option
Gyld Finance is building the tokenized fixed income layer for crypto, purchasing USD-denominated corporate bonds and issuing them on-chain as yield-bearing tokens for institutional investors.