SEO & GEO Manager
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
Open to GB only. Set where you work from to check your eligibility.
No BS summary
Commercially driven SEO & GEO Manager with 5+ years experience, responsible for organic discovery, technical SEO, content strategy, digital PR, and local search. Will also build Generative Engine Optimisation (GEO) capability. Must have demonstrable technical SEO skills and experience with GA4, GSC, and enterprise SEO platforms.
Core skills
Required skills
We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end. You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants. Requirements 5+ years in SEO, with clear ownership of strategy and measurable commercial results Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes Experience building authority through digital PR, original data or editorial partnerships Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor) Experience managing agencies, freelancers and cross-functional stakeholders Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI) Benefits 23 days holiday plus bank holidays Holiday purchase scheme available Pension – Salary exchange Scheme Life Assurance My Culligan benefits -Discount platform Culligan Product discounts Employee Assistance programme Ongoing Training and Development Enhanced maternity, paternity, and grandparent leave
What you'll do
- own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines
- own the strategy, delivery and measurement behind organic discovery end to end
- grow high-quality organic traffic, leads and revenue across our B2B and consumer propositions
- cover technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search
- build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants
What they require
- 5+ years in SEO, with clear ownership of strategy and measurable commercial results
- Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
- Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
- Experience building authority through digital PR, original data or editorial partnerships
- Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
- Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
- Experience managing agencies, freelancers and cross-functional stakeholders
- Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
Benefits
- 23 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
- Life Assurance
- My Culligan benefits -Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave