Senior Web Designer

Responsibilities

• Design and evolve our key company websites with strong visual craft, with hand-off to WordPress developers for our main sites and to frontend developers for custom-built landings
• Design and continuously optimize registration and authentication flows (social logins via Google, Apple, and similar) within the existing product design system, focusing on reducing drop-off and improving completion rates
• Build user flow maps and user journey maps to visualize and improve the acquisition experience end to end
• Conduct qualitative user research, including session recording analysis, heatmap reviews, user interviews, and usability testing, to uncover insights and inform design decisions
• Create app store creatives, including screenshots, feature graphics, and listing assets for App Store and Google Play
• Compose visually compelling layouts with strong typography, hierarchy, and visual rhythm
• Collaborate with marketing designers and other creative team members to integrate brand illustrations, photography, and visual assets into web layouts
• Adapt designs for multiple regions and languages, ensuring layouts, typography, and content systems work effectively across different markets and locales
• Ensure accessibility and responsiveness across different devices, adhering to brand guidelines and the product design system
• Document design decisions and guidelines for accurate implementation

Requirements

• 4+ years of experience designing landing pages, marketing websites, and registration flows
• Background that includes hands-on work with conversion metrics, A/B tests, qualitative research, and cross-functional collaboration with product managers and analysts
• Portfolio with recent (last 1 to 2 years) landing pages, marketing websites,home pages and registration flows demonstrating modern visual craft and conversion-focused thinking
• Strong visual design skills (typography, color theory, layout, hierarchy, composition) with a clear sense of modern web design trends and references
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for visual design, asset preparation, and image editing
• Hands-on experience improving registration and sign-up flows by identifying friction through qualitative research and shipping iterative improvements
• Experience designing for acquisition, growth, or conversion-focused contexts with measurable impact
• Good qualitative research skills, including session recording analysis, heatmap interpretation, user interviews, and usability testing, with the ability to translate observations into actionable design hypotheses
• Proficiency in building user flow maps and user journey maps to visualize and communicate complex flows
• Experience creating app store creatives (screenshots, feature graphics, listing assets) for App Store and Google Play, with familiarity with ASO visual best practices
• Practical experience designing for both WordPress (page builders like Elementor or Gutenberg, reusable block patterns, dynamic content) and custom frontend hand-off, with basic knowledge of HTML, CSS, and JavaScript for effective collaboration with developers across both stacks
• Proficiency in designing responsive user interfaces for web and mobile, grounded in user-centered design principles and information architecture
• Experience working within established design systems (components, tokens, guidelines) and proficiency in Figma for prototyping and rapid iteration
• Experience designing for multi-language and multi-regional products, with understanding of how localization affects layout, typography, content density, and visual hierarchy
• Proficient English skills (B2+ level) both written and spoken, with strong communication, teamwork, and a user-focused mindset with attention to detail

Will be a plus

• Experience working with FinTech products
• Illustration skills, with the ability to create custom illustrations or thoughtfully compose layouts using existing illustration assets
• Experience designing gamification mechanics
• Experience creating microinteractions and lightweight UI animations (Lottie, After Effects, Rive, or similar tools)
• Experience using AI-powered tools (Midjourney, Krea, Runway, Figma AI plugins, Claude, or similar) in your design workflow

We offer

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company’s approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)

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