Senior Social Media Strategist
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
Open to Anywhere in LATAM + US. Set where you work from to check your eligibility.
No BS summary
Senior social media strategist with 7+ years in social media, digital marketing, or brand strategy. Agency experience is required, plus experience with large brands, enterprise organizations, or Fortune 500 companies. Must be based in Latin America and have advanced English.
Optional skills
Required languages
Location: Remote, Latin America English level: Advanced Type: Full-time
ABOUT THE CLIENT
A social media-first agency with over 15 years of experience helping brands grow through strategic social marketing. Unlike traditional agencies, social media is their sole focus. Their team of 50+ professionals partners with everyone from fast-growing startups to enterprise organizations, delivering expertise in social media strategy, content production, community management, paid social, influencer marketing, and social selling.
As the social landscape continues to evolve and AI transforms the way brands connect with audiences, they’re looking for a Senior Social Media Strategist to lead client relationships, develop impactful social strategies, and drive account growth. The ideal candidate has extensive agency experience, a deep understanding of social media marketing, and a passion for staying ahead of industry trends and emerging platforms.
ABOUT THE ROLE
The Senior Social Media Strategist serves as one of the agency's strategic leaders. You'll help guide social media strategy across multiple client accounts, influence marketing decisions, contribute to agency thought leadership, support new business efforts, and elevate strategic thinking across the organization. You'll work closely with Account Management, Creative, Community Management, Paid Media, Influencer Marketing, and Leadership to ensure our clients aren't just keeping up with social media; they're staying ahead of it. You'll report directly to agency leadership and have meaningful influence over how strategy evolves inside the Agency. This role is ideal for someone who loves solving problems, understanding people, analyzing trends, and helping brands win.
What You'll Own:
- Develop and lead social media strategies across multiple client accounts.
- Translate business objectives into actionable social marketing plans that drive measurable outcomes.
- Identify opportunities for audience growth, content innovation, community development, and platform expansion.
- Create strategic frameworks that improve consistency and elevate thinking across the agency.
- Serve as a trusted advisor to client stakeholders.
- Lead strategic conversations, planning sessions, workshops, and quarterly business reviews.
- Challenge assumptions when necessary and provide recommendations backed by data, experience, and sound judgment.
- Build relationships that position the agency as a strategic partner, not just a vendor.
- Turn performance data into actionable recommendations.
- Monitor platform changes, consumer behavior shifts, emerging trends, and competitive activity.
- Identify what matters, what doesn't, and where clients should focus next.
- Help clients understand not only what happened but why it happened.
- Help shape the point of view on social media marketing.
- Bring new ideas to the table.
- Challenge existing processes.
- Help us stay ahead of where social media is going.
- Mentor junior strategists, account managers, and other team members.
- Share knowledge, provide coaching, and help raise the strategic standard across the agency.
- Contribute to building a stronger strategy department over time.
- Partner with leadership and sales teams during pitches and proposal development.
- Help prospective clients understand the value of strategic social media thinking.
- Contribute ideas that help us win larger and more sophisticated opportunities.
What Success Looks Like In Your First 3 Months:
- Clients actively seek your perspective and trust your recommendations.
- You've influenced strategic direction across multiple accounts and improved the quality of thinking behind client programs.
- Account teams feel stronger because of your involvement.
- You've introduced new frameworks, processes, or approaches that improve how we deliver strategy.
- You've contributed to new business opportunities and helped strengthen Sociallyin's market position.
- You've established yourself as a strategic leader inside the organization.
What You Bring to the Table:
- 7+ years of experience in social media marketing, digital marketing, or brand strategy
- Agency experience required
- Experience working with large brands, enterprise organizations, or Fortune 500 companies
- Proven success building and leading social media strategies
- Strong understanding of content strategy, community management, influencer marketing, and paid social integration
- Experience presenting to senior-level marketing stakeholders
- Experience leading strategic conversations and facilitating workshops
- Deep understanding of social media platforms and consumer behavior
- Strong business and marketing acumen
- Ability to connect social media initiatives to broader business objectives
- Exceptional critical thinking and problem-solving abilities
- Strong analytical mindset and comfort working with performance data
- Strong communication and presentation skills
- Ability to influence without authority
- Comfortable navigating ambiguity and complexity
- Experience mentoring or coaching others
- High level of ownership and accountability
Bonus Points:
- Experience on both the agency and brand side
- Experience with social listening and audience intelligence platforms
- Public speaking, thought leadership, or content creation experience
- Experience supporting enterprise-level pitches and new business efforts
- Genuine curiosity about AI and the future of marketing
Where This Role Can Go: We're actively investing in strategy as a core function of the agency. As the agency continues growing, we see opportunities for this role to evolve into Strategy Team Lead, Director of Strategy, or broader agency leadership positions. The strongest candidates won't simply fill this role. They'll help define what it becomes.
JOIN US AND ENJOY THESE PERKS!
- Competitive Salary: Earn a USD salary that matches your skills and experience.
- Paid Time Off: We value work-life balance, offering PTO so you can recharge.
- Health Insurance Subsidy: Your health matters, and we help with a subsidy to cover your care.
- Salary Reviews every year!
- Paid Training and Certifications
Ready to put your puzzle-solving skills to the test? Join our team today!
Want to learn more about us?
What you'll do
- Develop and lead social media strategies across multiple client accounts.
- Translate business objectives into actionable social marketing plans that drive measurable outcomes.
- Identify opportunities for audience growth, content innovation, community development, and platform expansion.
- Create strategic frameworks that improve consistency and elevate thinking across the agency.
- Serve as a trusted advisor to client stakeholders.
- Lead strategic conversations, planning sessions, workshops, and quarterly business reviews.
- Challenge assumptions when necessary and provide recommendations backed by data, experience, and sound judgment.
- Build relationships that position the agency as a strategic partner, not just a vendor.
- Turn performance data into actionable recommendations.
- Monitor platform changes, consumer behavior shifts, emerging trends, and competitive activity.
- Identify what matters, what doesn't, and where clients should focus next.
- Help clients understand not only what happened but why it happened.
- Help shape the point of view on social media marketing.
- Bring new ideas to the table.
- Challenge existing processes.
- Help the agency stay ahead of where social media is going.
- Mentor junior strategists, account managers, and other team members.
- Share knowledge, provide coaching, and help raise the strategic standard across the agency.
- Contribute to building a stronger strategy department over time.
- Partner with leadership and sales teams during pitches and proposal development.
- Help prospective clients understand the value of strategic social media thinking.
- Contribute ideas that help win larger and more sophisticated opportunities.
What they require
- 7+ years of experience in social media marketing, digital marketing, or brand strategy.
- Agency experience required.
- Experience working with large brands, enterprise organizations, or Fortune 500 companies.
- Proven success building and leading social media strategies.
- Strong understanding of content strategy, community management, influencer marketing, and paid social integration.
- Experience presenting to senior-level marketing stakeholders.
- Experience leading strategic conversations and facilitating workshops.
- Deep understanding of social media platforms and consumer behavior.
- Strong business and marketing acumen.
- Ability to connect social media initiatives to broader business objectives.
- Exceptional critical thinking and problem-solving abilities.
- Strong analytical mindset and comfort working with performance data.
- Strong communication and presentation skills.
- Ability to influence without authority.
- Comfortable navigating ambiguity and complexity.
- Experience mentoring or coaching others.
- High level of ownership and accountability.
- Preferred: Experience on both the agency and brand side.
- Preferred: Public speaking, thought leadership, or content creation experience.
- Preferred: Experience supporting enterprise-level pitches and new business efforts.
- Preferred: Genuine curiosity about AI and the future of marketing.
Benefits
- Competitive USD salary that matches skills and experience.
- Paid time off.
- Health insurance subsidy.
- Annual salary reviews.
- Paid training and certifications.
- Potential path to Strategy Team Lead, Director of Strategy, or broader agency leadership positions.
Puzzle is a strategy-first nearshore staffing company for bold SaaS companies. It acts as a fractional Head of Talent Strategy, designing teams first and staffing them with vetted Latin American Puzzlers.