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Verve Retail Media (VRM)

Senior Sales Manager - Media (m/w/d)

RemoteGermany only
Published
Role
Sales
Experience
Senior
Employment
Full-time
Salary not disclosed
Check eligibility

Open to DE only. Set where you work from to check your eligibility.

No BS summary

Senior Sales Manager with a hunter mentality to acquire new FMCG brands. You will sell integrated shopper activation campaigns combining digital visibility, in-store activation (coupons), and closed-loop measurement based on real till data. Experience with FMCG brands and their budget structures is essential.

Core skills

Shopper ActivationRetail Media SalesFMCG Sales

Required skills

SalesMedia SalesFMCGRetail MediaCouponingConversionSales LiftCTVOffsite ChannelsPipeline ManagementForecastingClient AcquisitionStakeholder ManagementSales Cycle ManagementNegotiationClosing DealsMedia ConceptsActivation ConceptsMeasurementProduct DifferentiationGo-to-Market Strategy

Optional skills

AI-First Strategy

Required languages

GermanEnglish

What you'll do

  • Build, develop, prioritize, and manage own pipeline with reliable forecasts.
  • Acquire new clients and stakeholders (horizontally and vertically).
  • Develop clients into recurring partners.
  • Manage the complete sales cycle: initial contact, qualification, needs analysis, offer, negotiation, and closing.
  • Translate client goals into media and activation concepts (touchpoints, reach, target groups, mechanics like cashback, free trials, category triggers), and measurement approaches.
  • Utilize sales lift data and pilot results as proof points in pitches to convert initial test budgets into high recurring volumes.
  • Clearly differentiate VRM from competing retail media formats.
  • Provide market feedback into product, pitch materials, and go-to-market strategy.

What they require

  • You have a hunter mentality.
  • You sell integrated shopper activation campaigns: coupon-driven conversion and measurable sales lift, ideally extended by in-market screen presence.
  • You sell a combined product of digital visibility in-market (screens at entrance, floor, checkout), point-of-sale activation (via coupons), and closed-loop measurement based on real till data (instead of isolated advertising spaces or detached coupons).
  • You sell campaigns that connect three customer logics: brand reach, sales, and category relevance.
  • You sell 360-degree activation that goes beyond the store: (re)targeting in CTV and other offsite channels as an extension of the in-store campaign.
  • Concrete proof points from pilot projects: e.g., 9% uplift at store level, 20% in selected categories.
  • You sell directly to FMCG brands.
  • The contacts are usually from Brand and Media (planning and purchasing) departments, managing three budget pools with different goals, approval logics, and success metrics.
  • You are an individual contributor without personnel responsibility.
  • You report directly to the CSO.
  • You sell independently, but not alone: Media Planning develops the campaign setup, Ad Operations manages delivery, Data Science provides proof of impact.
  • Your focus is commercial: pipeline, closing, customer depth, repeat business.
  • You love building things from scratch.
  • You are not entering a finished marketing machine with a fixed product catalog, but are helping to build a new media category in the German market.
  • The deals you win now will become internal and external references.
  • They will shape how brands and agencies evaluate and purchase in-store retail media in the future.
  • Real ownership: your pipeline, your customers, your revenue.
  • Direct access to CSO and CEO for strategic customers.
  • A product that does more than sell reach: visibility, activation, and measurable impact up to the point of purchase.
  • AI-powered tools and workflows that multiply your productivity.
  • If you prefer setting benchmarks to working through existing playbooks, this is the right role.

Benefits

  • Direct access to CSO and CEO for strategic customers.
  • A product that does more than sell reach: visibility, activation, and measurable impact up to the point of purchase.
  • AI-powered tools and workflows that multiply your productivity.
  • Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Verve Retail Media (VRM)

Verve Retail Media (VRM) is the independent Retail Media Unit of the publicly listed Verve Group SE. We operate like a fast-scaling startup with an AI-first strategy across all functions and have access to the infrastructure of an international AdTech company with over a trillion ad impressions delivered per year. VRM recently acquired the couponing and cashback specialist acardo.

AdTech
Salary not disclosed