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DTN

Senior Product Marketing Manager

RemoteUnited States only
Published
Role
Marketing
Experience
Senior
Employment
Full-time
Company size
Mid-size
$95k–$123k/yr
Check eligibility

Open to US only. Set where you work from to check your eligibility.

No BS summary

B2B SaaS Product Marketing Manager with 7+ years of experience in data/analytics/tech companies, ideally in oil and gas. Must have strong GTM strategy, positioning, messaging, and sales enablement skills for enterprise software. Needs experience with customer insights, competitive analysis, and translating complex workflows into value propositions.

Core skills

product marketinggo-to-market strategymessaging

Required skills

B2B SaaSpositioningsales enablementmarket segmentationcustomer insightscompetitive analysisproduct launchespipeline influencewin ratessales cycle effectivenessvalue propositionsbuyer personasweb contentsales collateralcampaignseventsoutbound programscustomer researchcompetitive intelligencewin/loss analysiscustomer interviewsprospect discoveryadvisory discussionscompetitor monitoringsales team briefingsbuyer journeysdecision-making dynamicspitch decksone-pagersROI toolsobjection-handling guidesdemossales playstraining programsonboardingstrategic sales opportunitiesthought leadershipwebinarscase studiesindustry eventsanalyst engagementsmarket commentarymarket sizingpricingperformance datastakeholder management

Optional skills

energyfuelscommoditiesagriculturelogisticsworkflow softwareoperational platformsenterprise SaaS

Required languages

English

What you'll do

  • Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
  • Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
  • Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
  • Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
  • Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities
  • Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
  • Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
  • Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
  • Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
  • Map buyer journeys and decision-making dynamics across key market segments
  • Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays
  • Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding
  • Support strategic sales opportunities through customized content and direct engagement when needed
  • Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary

What they require

  • 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
  • At least 3 years of experience supporting complex enterprise buying processes and stakeholders
  • Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
  • Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts
  • Experience building and scaling sales enablement programs that improve commercial effectiveness
  • Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy
  • Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
  • Excellent communication, presentation, and stakeholder management skills
  • Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries
  • Experience marketing workflow software, operational platforms, or enterprise SaaS solutions
  • Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations
  • Experience presenting at industry conferences, webinars, or analyst briefings
  • Strong understanding of market dynamics impacting fuel marketers and distributors

Benefits

  • Competitive Salary
  • Unlimited PTO
  • Flexible working hours
  • Remote work model (position dependent)
  • Competitive Medical, Dental and Vision Insurance Plans
  • 6% 401K matching
  • Unlimited access to 13k+ courses via learning platform to support employee career advancement
  • Employee Assistance Program (EAP)

DTN

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk.

EnergyEnterprise
$95k–$123k/yr