Senior Product Marketing Expert
- Role
- Marketing
- Experience
- Senior
- Company size
- Enterprise
Open to Anywhere in APAC + AE. Set where you work from to check your eligibility.
No BS summary
Senior product marketing expert with 6–9 years of marketing experience, including 3+ years in crypto, fintech, or Web3. Needs end-to-end product launch ownership, GTM, positioning, campaign execution, data-driven marketing, and strong writing. English and Mandarin bilingual ability is preferred.
Optional skills
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About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Role Summary
We're looking for a Senior Product Marketing Manager who is equal parts strategist, executor, and market native. Someone who understands both the TradFi user migrating to crypto and the degen who lives on-chain. This is a high-impact role at the intersection of product, growth, brand, and go-to-market execution.
You translate complex product launches into clear, compelling narratives that help millions understand why Bybit is the platform they've been waiting for. You crunch data for breakfast, move fluidly between a campaign brief and a competitive landscape analysis in the same afternoon, and you never lose sight of the user.
If you have strong opinions on how to position tokenized equities to a mainstream audience, can write copy that passes Brand 6.0 standards without a second draft, and believe that the best product marketing makes complex finance feel simple, we want to talk.
What You'll Do
- Own go-to-market strategy for major product launches across Bybit's platform pillars, from RWA and TradFi products to Earn, Alpha, and payment innovations
- Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, BD, and the Brand team
- Develop integrated campaign strategies across acquisition, activation, and retention, aligned to product milestones, market cycles, and the Brand 6.0 narrative framework
- Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media
- Set, track, and report on marketing KPIs including registrations, EFTD rates, product adoption, campaign ROAS, share of voice, and brand sentiment, all laddering to company-level OKRs
- Build and maintain competitive intelligence, positioning Bybit against exchanges, neobanks, and emerging fintech platforms with clarity and conviction
- Drive community and KOL strategies that build credibility, not just follower counts, activating partnerships that resonate with both crypto natives and mainstream finance users
- Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays (Mantle, Alpaca, protocol partners)
- Partner with Creative to produce high-quality assets that are on-brand, on-message, and on-time. Photography, video, 3D, and social content that meets Brand 6.0 standards
- Shape product narratives that bridge crypto-native users and the emerging mainstream audience, making Bybit's platform story tangible across every touchpoint
What We're Looking For
- 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3 (exchange, protocol, DeFi platform, or neobank strongly preferred)
- Demonstrable track record of owning product launches end-to-end, from positioning through execution to post-launch optimization
- Prior experience in a generalist or "full-stack" product marketing role. Able to move across positioning, GTM planning, campaign execution, and performance analysis fluidly
- You understand both audiences: the degen who trades at 3AM and the mainstream user who just wants their money to work harder
- Comfortable with data: attribution models, funnel metrics, A/B testing frameworks, and ROI reporting are second nature
- Strong written communicator. You can write a campaign brief, a product one-pager, and social copy that all sound like the same brand
- Familiar with brand systems and can operate within defined guidelines without sacrificing creativity
- Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
- Bilingual in English and Mandarin preferred. We operate across global and Chinese-speaking markets and partners
Bonus Points
- Experience marketing financial products to both crypto-native and TradFi-adjacent audiences
- Familiarity with RWA, tokenized securities, or structured products from a GTM perspective
- Prior work at a top-tier exchange (Binance, Coinbase, OKX, Kraken) or leading fintech platform
- Experience running campaigns across regulated markets (EU MiCAR, UAE VARA, or similar)
- Active on-chain presence and genuine understanding of DeFi, L1/L2 ecosystems, and community dynamics
- Proficiency in analytics tools like Amplitude, Mixpanel, Dune, or equivalent
Why Bybit BUILD?
- Platform moment. Bybit is shifting from exchange to the new financial platform. You'll market the transition, not just maintain the status quo.
- Brand 6.0. A freshly defined brand system with real creative ambition. You'll have a clear framework and the mandate to push it forward.
- Scale and speed. 60M+ users, 100+ products, global footprint. Your work reaches millions, fast.
- World-class team. Work alongside diverse, ambitious talent across product, engineering, design, and data, with a flat structure and direct access to decision-makers.
- Growth trajectory. Tackle high-visibility launches (RWA, TradFi, tokenized equities) that put you at the center of where crypto meets mainstream finance.
Why Join Us At Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include: - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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What you'll do
- Own go-to-market strategy for major product launches across Bybit platform pillars including RWA, TradFi products, Earn, Alpha, and payments
- Define positioning and messaging for new features, market segments, and competitive moments with Product, BD, and Brand teams
- Develop integrated campaign strategies across acquisition, activation, and retention
- Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media
- Set, track, and report marketing KPIs including registrations, EFTD rates, product adoption, campaign ROAS, share of voice, and brand sentiment
- Build and maintain competitive intelligence against exchanges, neobanks, and emerging fintech platforms
- Drive community and KOL strategies for crypto-native and mainstream finance users
- Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays
- Partner with Creative to produce on-brand assets including photography, video, 3D, and social content
- Shape product narratives bridging crypto-native users and mainstream audiences
What they require
- 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3
- Experience at an exchange, protocol, DeFi platform, or neobank strongly preferred
- Track record of owning product launches end-to-end from positioning through execution to post-launch optimization
- Prior experience in a generalist or full-stack product marketing role
- Able to work across positioning, GTM planning, campaign execution, and performance analysis
- Understanding of both crypto-native and mainstream finance audiences
- Comfortable with attribution models, funnel metrics, A/B testing frameworks, and ROI reporting
- Strong written communicator able to write campaign briefs, product one-pagers, and social copy
- Familiar with brand systems and able to operate within defined guidelines
- Able to balance scrappy activations and long-horizon strategic initiatives
Benefits
- Study Growth Fund for professional development and continuous learning
- Internal events including team-building activities, workshops, and events
- Global collaboration with an international team
- Career advancement opportunities within a rapidly expanding global company
- Internal mobility opportunities
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit delivers an ecosystem across trading, payments, wealth management, custody, institutional services, and Web3.