Senior Product Manager Growth (w/m/d)

JTL is one of the leading e-commerce platforms in the German-speaking market, and it is growing. Self-service is central to how merchants adopt JTL and one of our biggest growth levers. As we build our next generation of cloud products, we are rebuilding the entire buy-and-activate experience to be more modern, more self-explanatory and built for conversion. You own this journey end to end, from the strategy down to the running A/B test. You develop the target picture, cut it into small, feasible and commercially viable milestones, and guide delivery, so merchants feel real value right away.

What you'll do

You own the strategy and target picture for the Cloud Platform journey: how merchants discover, buy, activate and independently manage JTL products in JTL Hub. You translate that into small, feasible and economically sensible milestones and decide what gets built, what is sequenced when, and what is retired. Getting the sequence right is the actual job. You own the registration, purchase and upsell experience in JTL Hub from a product perspective. Over time this includes bringing booking options for JTL first-party apps and solutions into JTL Hub. You design and continuously improve the self-service journey from purchase to activation, measured by conversion rate, time-to-value and activation rate - in close partnership with the respective product teams. You build and run a structured experimentation framework: A/B tests on purchase and onboarding flows, funnel analyses, fast hypothesis tests with direct impact on self-service conversion. You build the analytics and instrumentation foundation this requires - today, you start close to greenfield. You build the growth capabilities of the platform - onboarding framework, experimentation tooling, recommendation surfaces - that all JTL product teams use for their own activation flows. This role has a defined growth path toward a portfolio-wide product growth mandate. You coordinate stakeholders across Marketing, Sales, Legal, Finance, UX and Engineering, with an end-to-end perspective on the whole purchase journey. You shape JTL Hub as a growth channel: merchants should not only manage their setup but also discover which further JTL solutions fit their business, with upsell and cross-sell as an integral part of your product thinking.

7+ years as a Product Manager including demonstrable end-to-end ownership of a growth or self-service topic in complex B2B SaaS environments. You know conversion funnels and activation metrics from your own practice. You think in funnel steps and metrics (activation, time-to-value, conversion), not in feature lists. Experience with data-driven optimization: A/B testing, funnel analysis and a clear metrics orientation are part of your craft. You are hands-on with product analytics tooling. You develop a strong target picture and derive a realistic, staged path towards it, with the project-management strength that complex transition phases require. You use AI as a natural part of your craft - for research, funnel analysis, experiment design and drafting - and you critically evaluate its output rather than taking it at face value. German is a plus, not a must.

Remote-first within Germany, with the option to work remotely from eligible countries for up to 180 days per year Meal allowance of up to €115 net per month Ergonomic workspace allowance for your home office setup Regular team events, company-wide gatherings, and summer and Christmas parties to stay connected as a remote-first company EGYM Wellpass and JobRad subsidy Financial benefits including capital-forming payments (Vermögenswirksame Leistungen) and a company pension scheme