Senior Paid Social Strategist

Why Work Here? Seriously. Why? Thanks for taking a minute to check us out. We promise not to waste your time. If you're looking for a career and a company with a higher purpose that you feel more connected to, then read on… In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever: Our mission is to: ENJOY LIFE AND HELP OTHERS. Human is a performance marketing agency built to grow great companies profitably — and have fun while doing it. We prioritize your satisfaction to ensure we can deliver the highest ROI for our clients. We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture. With a strong, productive and happy internal team, we go to market with the best digital marketing strategies. The Goods OTE: $110,000 – $125,000 Fully remote Flexible schedule Unlimited vacation — take vacation when you need it Health benefits including options at 100% employee coverage Elective dental and vision plans 401(k) About the Role We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client conversations and the bridge between high-level growth goals and on-the-ground execution. You own the strategy, the media plan, and the results — and you're accountable for hitting acquisition targets, not just managing activity. Depending on the account, you'll work alongside search strategists, media buyers, digital marketing strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it. What You'll Own Media Planning & Revenue Ownership Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans Own revenue and contribution margin achievement — accountable for hitting acquisition targets, not just managing activity Thoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metrics Document, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each account Proactively identify budget reallocation opportunities and present recommendations before issues surface Strategic Alignment & Collaboration Work directly with Account Marketing Directors and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgets Translate account-level brand objectives into specific paid social channel briefs for media buyers Serve as the paid social voice in client meetings alongside the Account Marketing Directors when performance or strategy needs direct explanation Align with the Director of Paid Media on account health, strategy shifts, and emerging risks monthly Facilitate monthly internal in-depth reviews of paid social health with Account Marketing Directors and media buyers for each account Channel Strategy & Execution Oversight Own the social strategy for each account — platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophy Brief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launch Review buyer performance outputs bi-weekly; identify underperformance early and direct corrective action Maintain platform certifications and stay current on social-specific trends, algorithm changes, and best practices Creative & Testing Direction Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance data Own the testing roadmap for each account — ensure an always-on creative testing framework is in place and producing learnable results Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance Document and share creative performance learnings across accounts to accelerate team-wide improvement Requirements What We're Looking For 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn) Agency experience — you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolio AI-native operator: you use LLMs daily to accelerate analysis, reporting, and strategy work — with real workflows you can demo, not just chat history. We'll ask you to show us. Demonstrated track record of driving profitable growth through paid social — not just running campaigns, but owning revenue and contribution margin outcomes Fluency in ecommerce unit economics and measurement frameworks — contribution margin, MER, blended ROAS, CAC, LTV:CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on them Hyper familiar with daily and weekly incrementality, and incrementality testing Experience building, managing, and owning media plans with real budget accountability — including allocation, pacing, and reallocation decisions across accounts Experience briefing and directing media buyers — you can translate strategy into clear execution directives, review output quality, and hold buyers to standard Strong client-facing presence — you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the room Analytical rigor — comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviews Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.) Working knowledge of ecommerce platforms (Shopify, WooCommerce) — you understand the ecosystem your clients' businesses run on Comfortable managing multiple accounts in a fast-paced, deadline-driven environment Nice to Have Working knowledge of paid search — enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planning Experience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerce Additional experience in Google Ads, TikTok, and YouTube Ability to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable results Experience with attribution modeling beyond last-click platform reporting Platform certifications (Meta Blueprint, etc.) Track record of coaching or mentoring junior team members or media buyers Proven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers — not in a silo Benefits Health Care Plan Retirement Plan (401k) Unlimited Paid Time Off (Vacation, Sick & Public Holidays) Remote Work