Senior On-site SEO Specialist
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Mid-size
Open to PL only. Set where you work from to check your eligibility.
No BS summary
Senior On-site SEO Specialist with 5+ years of experience in driving organic growth for high-traffic websites. Must have strong analytical skills, experience working at scale, and deep expertise in keyword research, search intent mapping, and on-page strategies. Experience with large CMS environments and site migrations is required. Must have multi-market SEO experience and a track record of long-term SEO ownership.
Core skills
Required skills
Optional skills
Join Hostinger, and we’ll grow fast! 🚀
We’re shaping the future of online success - powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.
Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.
Our formula for success: Customer obsession, innovative products, and talented teams.
Your role at Hostinger
Most SEO roles come with a strategy already handed to you. This one doesn't — and that's the point. As a Senior On-site SEO Specialist, you'll define the SEO direction for your product verticals, identifying where we play, how we win, and what actually moves the needle long-term. This isn’t about optimizing existing pages; it’s about building scalable organic growth across multiple markets from the ground up.
You’ll work across content, design, localization, and product teams to launch and optimize high-impact landing pages, but more importantly, you’ll decide which bets are worth making in the first place.
We're looking for someone who's analytically sharp, creatively driven, and genuinely excited to own something. If you thrive without a playbook and get a kick out of finding the thing no one else noticed — this one's for you.
Your day-to-day
- Own the SEO strategy and performance for one or more product verticals and locales — defining direction, setting KPIs, tracking results, and iterating continuously.
- Identify and prioritize scalable growth opportunities across multiple international markets, based on data insights, competitor benchmarking, and organic search trends. Driving execution end-to-end, from idea to measurable business impact.
- Define and maintain content architecture and internal linking strategy across your product vertical — ensuring pages relate to each other systematically, not just intuitively.
- Lead the creation and optimization of landing pages to improve visibility, rankings, and conversions across various search intents.
- Conduct keyword research to uncover high-impact opportunities for content expansion and optimization.
- Develop a strategic approach to AI-generated content, ensuring it aligns with SEO goals, quality standards, and search visibility.
- Design and run SEO experiments with clear hypotheses, success criteria, and a defined point at which you call it — not just ad hoc tests.
- Stay current with algorithm updates and evolving SEO best practices — and apply them before being asked to.
- Work closely with cross-functional squads (Content, Localization, Websites, CRO, Off-site SEO, Product, and Technical SEO) — translating SEO logic into clear briefs that other teams can actually act on.
Your skills and experience
- 5+ years of on-site SEO as your primary role — not as a secondary function inside a digital marketing, affiliate, or PPC position. We're hiring for someone whose craft is SEO, currently and consistently, with a track record of driving organic growth for high-traffic websites.
- Strong analytical skills — you go beyond dashboards, form hypotheses, and use data to build a case, not just report what happened.
- Experience working at scale: creating and optimizing large sets of landing pages (hundreds of indexed pages), while keeping key high-volume pages performing.
- Deep expertise in keyword research, search intent mapping, and on-page strategies that connect rankings to conversions and revenue — not just traffic.
- Demonstrated impact on organic acquisition — you know your numbers, you can defend your decisions, and you've moved metrics that matter to the business.
- Experience navigating large or complex CMS environments and at least one site migration — you know what breaks and how to prevent it.
- Proficient in Google Search Console, Ahrefs, Screaming Frog, and other keyword rank trackers.
- Curious and growth-oriented — you track where search is heading (including AI and LLMs) and adapt your approach before it becomes obvious.
- Proactive and self-directing — you've built or owned a strategy without a manager defining each step, and you're comfortable making decisions with incomplete data.
- Multi-market SEO experience — you've worked across more than one locale and dealt with the realities of localization, hreflang, and market-specific search behavior.
- A track record of long-term SEO ownership — you've defined a strategy, carried it through, and have 12+ months of results to show for it.
- Comfortable using automation and AI tools to scale SEO work — whether that's content production, internal linking, or reporting.
Benefits for you
🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Couch Hub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
🎯 Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
💪 Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
🎉 Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
Compensation
- Competitive payment based on your experience
We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.
Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀
Three. Two. Onboard
What you'll do
- Own the SEO strategy and performance for one or more product verticals and locales — defining direction, setting KPIs, tracking results, and iterating continuously.
- Identify and prioritize scalable growth opportunities across multiple international markets, based on data insights, competitor benchmarking, and organic search trends. Driving execution end-to-end, from idea to measurable business impact.
- Define and maintain content architecture and internal linking strategy across your product vertical — ensuring pages relate to each other systematically, not just intuitively.
- Lead the creation and optimization of landing pages to improve visibility, rankings, and conversions across various search intents.
- Conduct keyword research to uncover high-impact opportunities for content expansion and optimization.
- Develop a strategic approach to AI-generated content, ensuring it aligns with SEO goals, quality standards, and search visibility.
- Design and run SEO experiments with clear hypotheses, success criteria, and a defined point at which you call it — not just ad hoc tests.
- Stay current with algorithm updates and evolving SEO best practices — and apply them before being asked to.
- Work closely with cross-functional squads (Content, Localization, Websites, CRO, Off-site SEO, Product, and Technical SEO) — translating SEO logic into clear briefs that other teams can actually act on.
What they require
- 5+ years of on-site SEO as your primary role — not as a secondary function inside a digital marketing, affiliate, or PPC position. We're hiring for someone whose craft is SEO, currently and consistently, with a track record of driving organic growth for high-traffic websites.
- Strong analytical skills — you go beyond dashboards, form hypotheses, and use data to build a case, not just report what happened.
- Experience working at scale: creating and optimizing large sets of landing pages (hundreds of indexed pages), while keeping key high-volume pages performing.
- Deep expertise in keyword research, search intent mapping, and on-page strategies that connect rankings to conversions and revenue — not just traffic.
- Demonstrated impact on organic acquisition — you know your numbers, you can defend your decisions, and you've moved metrics that matter to the business.
- Experience navigating large or complex CMS environments and at least one site migration — you know what breaks and how to prevent it.
- Curious and growth-oriented — you track where search is heading (including AI and LLMs) and adapt your approach before it becomes obvious.
- Proactive and self-directing — you've built or owned a strategy without a manager defining each step, and you're comfortable making decisions with incomplete data.
- Multi-market SEO experience — you've worked across more than one locale and dealt with the realities of localization, hreflang, and market-specific search behavior.
- A track record of long-term SEO ownership — you've defined a strategy, carried it through, and have 12+ months of results to show for it.
- Comfortable using automation and AI tools to scale SEO work — whether that's content production, internal linking, or reporting.
Benefits
- 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Couch Hub, global conferences, feedback culture, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.
- Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.
- Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.
- Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
Hostinger is an AI-first company for building and running online businesses, offering web and email hosting, domain registration, and AI-powered tools like Website Builder, Agentic Mail, and Hostinger AI Agents.