Webflow
Senior Marketing Manager, Website Growth
RemoteUnited States only
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
$150k–$180k/yr
Check eligibility
Open to US only. Set where you work from to check your eligibility.
No BS summary
Senior website growth marketer for a U.S.-remote full-time role. Needs hands-on B2B SaaS website optimization, experimentation, technical SEO/AEO, marketing analytics, and AI-enabled growth workflows. Must have valid right to work authorization for the country of employment.
Core skills
A/B testingTechnical SEOAnswer Engine Optimization
Required skills
WebflowWebflow OptimizeMarketoSchema markupTableauStructured dataMarketing analyticsAttributionAI agentsAutomation
What you'll do
- Own web optimization and A/B testing in partnership with the demand-gen team.
- Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents).
- Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes.
- Own the web-side execution of AEO in partnership with the AEO lead.
- Own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices.
- Turn the AEO lead’s strategy into live citation wins on webflow.com.
- Run webflow.com as a “living” website, not a project that ships and stops.
- Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform.
- Turn webflow.com into an account-level pipeline engine.
- Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline.
- Partner closely with Demand Gen to ensure web experiences reflect and reinforce active sales-led pipeline initiatives, including ABM target accounts, named-account journeys, and campaign-specific landing experiences.
- Design, build, and ship landing pages and site experiences end to end in-platform.
- Close the loop from hypothesis to live page yourself rather than handing specs to a queue.
- Own the web measurement layer.
- Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline so every experiment and every AEO/answer-engine visit is measurable end to end.
- Make web’s contribution to pipeline provable, not asserted.
- Support campaign orchestration across the web as a channel.
- Represent webflow.com as a coordinated channel within the orchestration engine.
- Wire site behavior signals and on-site responses into the cross-channel play.
- Execute the web slice of an orchestrated account motion so a single account signal triggers a coordinated web response, not a siloed one.
- Partner with Marketing Ops, RevOps, and the AI-native team who own the orchestration layer.
- Drive opportunities for Sales as the north star, instrumenting the signal-to-pipeline feedback loop that makes intent signals a stronger conversion predictor than firmographic ICP rating.
- Partner cross-functionally as a peer to Demand Gen, Partner Marketing, PMM, and the broader Revenue org.
- Protect scope clarity while making Growth Platforms the substrate the entire Revenue Marketing org runs on.
- Own and optimize a high-traffic B2B SaaS marketing website as a product, driving continuous improvements across user experience, performance, conversion, and experimentation rather than managing one-off website projects.
- Define and lead a mature experimentation program, establishing testing strategy, experimentation infrastructure, and best practices while delivering measurable improvements in conversion and pipeline through statistically rigorous testing.
- Bring deep expertise in technical SEO and Answer Engine Optimization (AEO), implementing structured data, crawlability, site architecture, and content optimizations that increase both organic search visibility and AI-powered answer engine discoverability.
- Leverage marketing analytics to drive business outcomes, implementing instrumentation, funnel analytics, attribution, and measurement frameworks that demonstrate marketing’s contribution to qualified pipeline and revenue.
- Apply AI to production growth workflows, deploying AI agents and automation to improve content, routing, personalization, and optimization while maintaining appropriate human oversight.
What they require
- BA/BS degree or equivalent experience
- Think in systems, not campaigns.
- When a channel underperforms, you look at the signal layer, not the campaign copy.
- When a page converts, you ask what feedback loop just closed.
- Ship and iterate.
- You’d rather run ten disciplined tests than debate one perfect page.
- You have a bias toward getting a valid experiment live this week, and a hypothesis-first instinct for what to test next.
- Are technically fluent enough to be dangerous.
- You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator.
- You partner with GTM Engineering as a peer, not a customer.
- Distinguish signal from noise in intent data.
- You know why a hand-raiser can convert dramatically better than a LinkedIn lead, and you build campaign design around that reality.
- Name problems sharply.
- You TL;DR-first the biggest problem in a document without softening language, and you can hold an opinion under executive pressure without hedging.
- Preferred: Preferably have public thought-leadership presence (LinkedIn, podcasts, industry talks) on modern growth infrastructure — nice to have, not required.
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
- Build lasting customer trust.
- Win together.
- Reinvent ourselves.
- Own it all the way.
- To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check.
Benefits
- This role is also eligible to participate in Webflow’s company-wide bonus program.
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
- Inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
- Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
Webflow is the leading agentic web platform for modern businesses. Design, build, optimize, and rank in AI search — all in Webflow. Enterprise-grade security, CMS, hosting, and AEO built in.
Details
Apply routeGreenhouse
$150k–$180k/yr