Senior Marketing Manager
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Enterprise
Open to JP, ZA only. Set where you work from to check your eligibility.
No BS summary
Senior Marketing Manager, 3+ yrs in marketing, must be based in South Africa. Experience in Fintech or community-driven brands required. Strong knowledge of crypto/blockchain is essential.
Required languages
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.
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Responsibilities:
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Own retention marketing strategies, and own the lifecycle campaigns
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
Requirements:
- Minimum 3 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Fluency in English is a must
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base
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Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
What you'll do
- Unlock new user growth through product offering design, content marketing, social media campaigns, and affiliate collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns from strategy and brief through execution and performance measurement
- Build and grow paid and organic experimentation across creative, app store optimization, and landing page optimization to improve ROI
- Own retention marketing strategies and lifecycle campaigns
- Use acquisition marketing, performance marketing, organic marketing, and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African markets
- Report on campaign effectiveness and provide data-driven recommendations
- Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
- Support development and rollout of integrated marketing campaigns aligned with business priorities and local market needs.
- Manage Binance Japan’s social media operations, including content scheduling, publishing, community monitoring, and performance tracking.
- Create, adapt, and localize social media content aligned with brand guidelines and local audiences.
- Monitor social media trends, audience behavior, and competitor activities and recommend improvements.
- Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner initiatives.
- Coordinate with internal stakeholders and external vendors for timely, high-quality delivery of campaigns and events.
- Handle day-to-day event operations, including timelines, logistics, vendor communication, on-site support, and follow-up.
- Work with regional, global, local business, PR, compliance, and product teams to support marketing execution in Japan.
- Track and report campaign, social media, and event performance and identify optimization opportunities.
- Ensure marketing materials and activities follow brand standards, local requirements, and internal processes.
- Contribute ideas and execution support to enhance brand visibility, audience engagement, and community growth.
- Operate across large-scale brand campaigns, high-impact initiatives, and day-to-day marketing execution.
What they require
- Minimum 3 years of relevant marketing experience, preferably in fintech, B2C mobile, community-driven brands, or Web3
- Execution-oriented mindset with humility, drive, and scrappiness
- Strong interest and knowledge in crypto, blockchain, and technology
- Fluency in English is required
- Able to work independently
- University degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience growing and managing a user base
- 10+ years of marketing experience, with hands-on experience in brand marketing and campaign execution.
- 7+ years of experience in brand marketing, with strong understanding of brand communication, campaign planning, and local market execution.
- 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
- 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.
- Proven ability to manage multiple marketing projects simultaneously in a fast-paced environment.
- Comfortable working across large-scale marketing initiatives and detailed day-to-day execution with a hands-on, flexible approach.
- Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
- Native-level written and verbal communication skills in Japanese.
- Business-level English skills to collaborate with regional and global stakeholders.
- Strong coordination and project management skills with attention to detail and ability to manage timelines and priorities.
- Comfortable working cross-functionally with business, PR, compliance, product, and regional marketing teams.
- Data-aware mindset with ability to track performance, interpret results, and support optimization of campaigns and content.
- Self-motivated, hands-on, execution-focused, and practical in problem-solving.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement may be available depending on work nature and business team
- Career growth and continuous learning opportunities
- Collaborative global organization with flat structure
- Competitive salary and company benefits.
- Work-from-home arrangement may be available depending on the work nature of the business team.
- Career growth and continuous learning opportunities.
- Autonomy in an innovative environment.
- Flat organizational structure.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users, serving more than 320 million people in 100+ countries with digital asset products and services across trading, finance, education, research, social good, payments, institutional services, and Web3 features.
What people say about this company
3.5/ 5