Senior Marketing Campaign Specialist, Africa
- Role
- Marketing
- Experience
- Mid
- Company size
- Enterprise
Open to Anywhere in Africa. Set where you work from to check your eligibility.
No BS summary
Senior Marketing Campaign Specialist, 3+ yrs in crypto marketing. Must have strong content creation skills and experience in campaign management. Remote role, must be based in Africa.
Senior Marketing Campaign Specialist, Africa
Role Overview:
Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.
Key Responsibilities:
- End-to-End Campaign Management: Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis.
- Content Creation & Strategy: Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.
- Campaign Execution & Optimization: Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights.
- Cross-Functional Collaboration: Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging.
- Market Insights & Reporting: Analyze campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to stakeholders.
- Adaptability & Innovation: Contribute fresh ideas and creative solutions to evolving business needs and challenges, ensuring the marketing strategy remains innovative and competitive in a fast-moving industry.
- Other Duties: Perform other related tasks as assigned, supporting broader company marketing initiatives and contributing to company growth.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 3 year of experience working in a Crypto Exchange or related setup (ie, Decentralise Exchanges/ Crypto Applications)
- Proven experience in campaign management, digital marketing, or a related field
- Strong content creation skills with experience in email, web, social media, and other digital platforms.
- Ability to analyze data, interpret insights, and optimize campaigns for improved performance.
- Excellent project management skills and ability to work across teams in a fast-paced, collaborative environment.
- Strong written and verbal communication skills.
What you'll do
- Own the full lifecycle of marketing campaigns from concept to post-campaign analysis
- Develop and produce marketing content for email, push, web, social media and other channels
- Design and implement campaigns focused on user acquisition, retention and revenue; optimize based on data
- Work cross-functionally to align campaign objectives and messaging
- Analyze campaign performance and market trends; provide insights and reporting
- Contribute ideas and creative solutions; adapt strategies in a fast-moving industry
- Perform other related marketing tasks as assigned
What they require
- Bachelor's degree in Marketing, Business, or a related field
- At least 3 year of experience working in a Crypto Exchange or related setup (e.g., decentralized exchanges/crypto applications)
- Proven experience in campaign management, digital marketing, or a related field
- Strong content creation skills across email, web, social media and digital platforms
- Ability to analyze data, interpret insights, and optimize campaigns
- Excellent project management skills and ability to work across teams
- Strong written and verbal communication skills
Benefits
- Study Growth Fund (professional development support)
- Internal events, team-building activities and workshops
- Global collaboration with an international team
- Career advancement opportunities within the company
- Internal mobility and internal job opportunities
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Bybit delivers an ecosystem across trading, payments, wealth management, custody, institutional services, and Web3.