Senior Marketing Analyst LatAm
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Startup
The listing doesn't say where it hires from. Check the description or the employer's site before applying.
No BS summary
Senior Marketing Analyst, 5+ years experience, must be based in LatAm. Strong skills in digital marketing analytics, budget management, and performance optimization required. Experience in EdTech, FinTech, or Consumer Software is a must.
Core skills
Required skills
Optional skills
Required languages
Runs 4-hour analyses in 2 minutes
$500 m+
in ad budgets managed annually
120+
ad and revenue systems unified
x1.6
lead volume
-20%
CAC
2x
sales growth
Most tools automate what you already do. Plurio builds a loop that compounds — from your first question to rules that agents continuously refine on your data. Each stage makes the next more powerful.
>$5M annual paid budget across Meta, Google, TikTok, etc
Multi-step funnel: trial → activation → subscription /purchase
EdTech, FinTech, Healthcare & Wellness, Consumer Software, etc.
50+ ad entities running at once
Delayed conversions or long-tail LTV
Hours lost in dashboards and BI
Building a report is still a whole task
Ready to let AI handle the routine
B2C: leads, sign-ups, or trial conversions
JOb to be done
Kill losers before they drain budget
Identify winning creative-to-SKU combinations before wasting spend on fatigued ads. Plurio surfaces winners and flags burnout automatically — across every channel.
CREATIVE INTELLIGENCE
Scale spend without scaling the team
Automate monitoring and reporting across 10+ accounts. Save 6–10 hours per manager per week — and focus on strategy instead of dashboards.
GROWTH WITHOUT HEADCOUNT
Know which campaigns drive 12-month customers
Not all conversions are equal. Identify the campaigns that acquire customers who stay, pay more, and refer others — then double down on them.
LTV ATTRIBUTION
Connect ad spend to actual revenue
Your ad platforms say ROAS 4x. Your CRM says 2x. Plurio connects the full chain — from click to trial to paid to 90-day retention — and shows you what's actually driving revenue.
REVENUE-LINKED ATTRIBUTION
Build a predictable acquisition engine
Replace ad hoc optimization with a system that learns your goals, runs continuously, and delivers budget recommendations 2x/week backed by real LTV data.
MARKETING OPERATIONS
Reallocate budget to highest-LTV channels
Continuously move budget toward the campaigns that generate customers worth keeping — not just cheapest trials. CAC down 15–25% in 90 days.
LTV-BASED BUDGETING
Here's what changes when marketing gets an agent that actually works
What you'll do
- Own marketing attribution and performance measurement across channels
- Connect paid media, on-site behavior, CRM, and backend revenue into an end-to-end funnel view
- Analyze paid channels including Meta and Google and turn insights into reallocation and optimization decisions
- Build AI-driven analytical workflows, queries, and automations
- Build dashboards and reporting using Power BI, Looker, Tableau-class tools
- Partner with product, data, and engineering on analytical models and attribution logic for the AI agent
- Own how we model attribution and measure performance across channels — first/last/multi-touch, custom windows, cross-channel paths, and LTV-driven logic for complex funnels.
- Make the numbers trustworthy and explainable.
- Use AI agents (Claude Code, Cursor, Codex) to build the workflows, queries, and automations that kill the grunt work.
- Own marketing attribution and measurement across channels.
- Build AI-driven analytical workflows that kill the grunt work so time goes to judgment.
- Own marketing attribution and measurement across channels
- Build AI-driven analytical workflows to automate grunt work
- Model attribution with first/last/multi-touch, custom windows, cross-channel paths, and LTV-driven logic
- Make the numbers trustworthy and explainable
- Use AI agents (Claude Code, Cursor, Codex) to build the workflows, queries, and automations that kill the grunt work — so your time goes to judgment, not data prep.
What they require
- Excellent SQL; able to write complex queries, reason about data models, debug and optimize AI-generated queries
- Proven experience in marketing analytics and marketing
- Experience with attribution, cross-channel and end-to-end analytics
- Experience managing and analyzing Meta and Google Ads
- Understanding of performance marketing and web funnels
- Hands-on experience with AI coding agents and building workflows and automations with them
- Systems thinking focused on repeatable pipelines and automated analysis
- Proficiency with version control, particularly Git
- Strong communication; able to translate data into decisions for marketers or founders
- Professional-level English
- Reliable overlap with US business hours
- Experience in marketing analytics
- Experience with AI agents
- You understand attribution from the inside — first vs. last touch, multi-touch paths, custom windows, LTV-driven optimization for funnels where the purchase doesn’t happen on day one.
- You’ll use AI agents (Claude Code, Cursor, Codex) to build the workflows, queries, and automations that kill the grunt work — so your time goes to judgment, not data prep.
- Real understanding of how money moves across Meta, Google, and the rest of the stack.
- Ability to use AI agents (Claude Code, Cursor, Codex) to build workflows, queries, and automations.
- Deep understanding of attribution — first/last/multi-touch, custom windows, cross-channel paths, and LTV-driven optimization
- Ability to build AI-driven analytical workflows using Claude Code, Cursor, or Codex modules
- You understand attribution from the inside — first vs. last touch, multi-touch paths, custom windows, and LTV-driven optimization for funnels where the purchase doesn't happen on day one.
- You have a real understanding of how money moves across Meta, Google, and the rest of the stack.
Benefits
- Competitive compensation discussed individually
- AI-first culture with shared Cursor workspace and premium team access to AI tools
- High-impact work shaping client outcomes and the AI product
- Remote work from anywhere with reliable US-hours overlap
- Paid trial period
AI platform for performance marketers, automating campaign analysis and budget redistribution without manual work. B2B segment in the US market.