Senior Manager Retail Marketing
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
Open to DE only. Set where you work from to check your eligibility.
No BS summary
Senior Manager with 3-8 years of experience in retail/FMCG or consulting, focusing on brick-and-mortar retail, trade marketing, and analytics. Must be fluent in German and English, with strong analytical and stakeholder management skills.
Optional skills
Required languages
ABOUT US Factor Eleven is the leading drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Our platform automates the entire lifecycle of digital promotion communication — from media planning and ad creation through campaign delivery, billing, and reporting. Operating as a high-touch enterprise managed service, humans orchestrate campaign strategy while our platform automates execution, driving tangible store revenue uplift at scale.
YOUR MISSION
As a Retail Expert, you support the execution of our retail performance agenda in Germany. You focus on applying the business framework, analyzing performance, and translating retail insights into actionable recommendations. In close collaboration with internal stakeholders and retails partners, you help ensure that retail activities are evaluated, optimized, and executed effectively.
You bring solid brick-and-mortar retail know-how, trade marketing exposure, analytical strength, and a good understanding of the German retail landscape.
YOUR RESPONSIBILITIES
- Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.
- Prepare performance analyses, uplift arguments, and business case inputs for internal and client-facing discussions.
- Translate customer strategy and retail priorities into actionable performance and retail measures, with a focus on execution of quality.
- Support the migration of traditional offline and print activities into digital retail offerings.
- Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking.
- Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.
WHO YOU ARE
We welcome different career paths, including:
- 3-5 years of experience in consulting, ideally combined with relevant operational exposure, or 5-8 years of experience in commercial focused retails or FMCG roles.
- Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.
- Experienced in topics such as trade marketing, trail marketing and commercial strategies, ideally additional expertise in retail media.
- Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations.
- Initial experience in applying structured performance methodologies and supporting commercial decision-making.
- Ability to work in a structured and detail-oriented way in a fast-paced environment.
- Strong stakeholder management and collaboration skills.
- Clear and structured communication, including the ability to explain analytical topics in a simple way.
- High ownership of assigned topics and a proactive, hands-on mindset.
- Interest in improving ways of working, including through automation and AI.
- Fluency in German and English.
What you'll do
- Track, analyze, and interpret KPIs, budgets, and performance trends to support optimization decisions and commercial recommendations.
- Prepare performance analyses, uplift arguments, and business case inputs for internal and client-facing discussions.
- Translate customer strategy and retail priorities into actionable performance and retail measures, with a focus on execution of quality.
- Support the migration of traditional offline and print activities into digital retail offerings.
- Collaborate closely with Sales, Marketing, Category Management, Media Experts, and other relevant stakeholders to align execution and performance tracking.
- Build a strong understanding of assortments, store structures, trade cycles, and retail dynamics to contextualize analyses and recommendations.
What they require
- 3-5 years of experience in consulting, ideally combined with relevant operational exposure, or 5-8 years of experience in commercial focused retails or FMCG roles.
- Good understanding of brick-and-mortar retail, including assortments, store structures, trade cycles, and POS logic.
- Experienced in topics such as trade marketing, trail marketing and commercial strategies, ideally additional expertise in retail media.
- Solid analytical skills, including KPI tracking, budget logic, performance evaluation, and data-based recommendations.
- Initial experience in applying structured performance methodologies and supporting commercial decision-making.
- Ability to work in a structured and detail-oriented way in a fast-paced environment.
- Strong stakeholder management and collaboration skills.
- Clear and structured communication, including the ability to explain analytical topics in a simple way.
- High ownership of assigned topics and a proactive, hands-on mindset.
- Interest in improving ways of working, including through automation and AI.
Factor Eleven is a drive-to-store revenue platform for brick-and-mortar retailers and CPG brands. Its platform automates digital promotion communication from media planning and ad creation through campaign delivery, billing, and reporting, operating as a high-touch enterprise managed service.