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Cro Metrics

Senior Growth Strategist

Remoteexcept Canada, AK, WA +4 more
Published
Role
Marketing
Experience
Senior
Employment
Full-time
$110k–$130k/yr
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No BS summary

As a Senior Growth Strategist with a Paid Media focus, you lead the paid acquisition strategy behind our most complex, multi-channel client programs — real ownership of budget, targeting, and creative testing across paid social and paid search.

Core skills

Paid MediaAI

Required skills

Meta Ads ManagerGoogle AdsTikTok AdsOptimizelyVWODynamic YieldAdobe TargetChatGPTClaudeCopilot

Optional skills

Client servicesagency experience

What you'll do

  • Own paid-media strategy (budget, targeting, and creative testing) across complex, multi-channel client programs, connecting paid performance to the rest of the account
  • Build testing and optimization systems for paid programs that scale learnings across an account or portfolio
  • Serve as senior strategic partner to clients, influencing executive stakeholders through data storytelling and trusted counsel on paid investment
  • Forecast business outcomes and model payback, LTV, and CAC to guide client paid-media investment and prioritization decisions
  • Use AI to accelerate paid media analysis, insight generation, and roadmap development, and actively raise the bar for AI-assisted analytics and workflows across your account

What they require

  • 5-8+ years of hands-on experience in paid media or performance marketing, with real ownership of budget, targeting, and creative testing at volume on at least one major platform (Meta, Google, TikTok)
  • Hands-on experience analyzing paid-media performance data to inform integrated strategy
  • Experience forecasting business impact (payback, LTV, or ROI modeling) to guide client decisions
  • Proven experience presenting to and influencing senior or executive stakeholders
  • Working knowledge of structured testing and CRO fundamentals, even if CRO wasn't your primary lane
  • Hands-on experience with major paid platforms (Meta Ads Manager, Google Ads, TikTok Ads), plus familiarity with a testing platform (Optimizely, VWO, Dynamic Yield, Adobe Target)
  • Demonstrated day-to-day use of AI tools (e.g., ChatGPT, Claude, Copilot) for data analysis, research synthesis, or roadmap development, plus experience helping others adopt AI-assisted workflows
  • Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.

Benefits

  • This role may also be eligible for benefits, which will be discussed during the interview process.

Cro Metrics is an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation. Its expertise spans A/B testing, personalization, paid media, lifecycle marketing, and full-funnel digital strategy.

Marketing
$110k–$130k/yr