Senior Growth & Lifecycle Marketing Lead
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Startup
Open to US only. Set where you work from to check your eligibility.
No BS summary
Senior lifecycle/growth marketer for a US-remote role. Must own lifecycle and email programs end-to-end, be strong with analytics, ESPs, segmentation, deliverability, A/B testing, UX-informed communication, writing, and product marketing collaboration. AI/LLM, marketplace/platform, HTML/CSS, Figma, and Iterable are nice to have.
Required skills
Optional skills
ABOUT US
Our mission is to raise AGI with the richness of human intelligence — curious, witty, imaginative, and full of unexpected brilliance.
Surge was founded by engineers and researchers who dreamed of building the next generation AI. We’re building a platform that powers the world’s most powerful models in partnership with companies like OpenAI, Anthropic, Meta, and Google.
At Surge, we believe the path to AGI isn’t just about scaling compute—it’s about embracing the unlimited ceiling of human intelligence and creativity in the data that shapes these systems. We’ve run a profitable business from day one without raising venture funding.
THE ROLE
We’re looking for a strategic, hands-on marketer who owns the full lifecycle of how we market our workforce — from first touch to long-term retention. You’ll lead lifecycle marketing and email, bring a strong intuition for user experience and design, and have the range to collaborate closely with product marketing as we grow.
This is a role for someone who thinks in journeys, not blasts. You understand that a great email is also a great UX decision, and you bring both the strategic vision and the executional rigor to make it happen.
WHAT YOU’LL OWN
- Experimentation & productizing playbooks: Spearhead experiments to further develop and uplevel our marketing platform. Productize and scale tools and playbooks that can be used by all members of the marketing team.
- Lifecycle marketing strategy: Own the end-to-end lifecycle marketing program for our contributor workforce — from onboarding and activation through engagement and re-engagement. Define the strategy, build the infrastructure, and continuously optimize based on data.
- Performance marketing: Run experiments across creative, branding, value props, and copy for all worker profiles on several paid channels in order to build best practices that other marketers on the team can readily adopt.
- Email marketing: Lead the design, copywriting, segmentation, and performance analysis of all email programs. Own deliverability, A/B testing, and a relentless cadence of iteration.
- UX-informed communication design: Apply your UX/UI sensibility to craft communications that feel intuitive and delightful — not just functional. Partner with design and product to ensure messaging consistency across in-app and out-of-app touchpoints.
- Reactivation: Build and own the strategy to re-engage lapsed contributors, from diagnosis and segmentation through execution and iteration.
- Product marketing collaboration: Partner with the broader marketing and product teams on positioning, messaging, and go-to-market for new platform features and contributor segments. You’ll dip into product marketing work where there’s leverage.
- Cross-functional collaboration: Work closely with product, ops, and growth to align on initiatives, inform the roadmap, and ensure that lifecycle touchpoints reflect what’s happening across the platform.
WHAT WE’RE LOOKING FOR
Required
- Data and analytical fluency: You pull your own numbers, build models when you need to, and communicate findings clearly to any audience. This is a hard requirement.
- Lifecycle marketing expertise: You’ve owned lifecycle programs end-to-end — onboarding, engagement, retention, reactivation — and have strong opinions about what makes them work.
- Email marketing mastery: Deep hands-on experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis. You’ve built programs from scratch and scaled them.
- UX/UI background or strong design sensibility: You’ve worked in or alongside UX/UI — whether as a designer, a marketer who codes and mocks up templates, or someone who just can’t send a bad-looking email. You think about user experience when you write a subject line.
- Exceptional writing: Your copy is clear, concise, and audience-aware. You write emails people open and CTAs people click.
- Product marketing range: You’re comfortable contributing to positioning and messaging work, writing for new feature launches, and collaborating with product teams on go-to-market.
- Comfort with ambiguity: You don’t wait for a perfect brief. You scope the problem, form a hypothesis, and get moving. You update as you learn.
- Ownership mentality: You track your work, manage your deadlines, and close the loop without being asked.
- Senior-level experience: You’ve owned something meaningful end-to-end before. You know what “good” looks like because you’ve built it.
Nice to Have
- Hands-on HTML/CSS experience for email template building
- AI / LLM industry familiarity — how models are built, evaluated, and improved
- Two-sided marketplace or platform experience
- Familiarity with Figma and Iterable
What you'll do
- Spearhead experiments to develop and uplevel the marketing platform.
- Productize and scale tools and playbooks for the marketing team.
- Own the end-to-end lifecycle marketing program for the contributor workforce from onboarding and activation through engagement and re-engagement.
- Define lifecycle marketing strategy, build the infrastructure, and continuously optimize based on data.
- Run experiments across creative, branding, value propositions, and copy for worker profiles on several paid channels.
- Build best practices that other marketers on the team can adopt.
- Lead the design, copywriting, segmentation, and performance analysis of all email programs.
- Own email deliverability, A/B testing, and continuous iteration.
- Apply UX/UI sensibility to craft intuitive communications.
- Partner with design and product to ensure messaging consistency across in-app and out-of-app touchpoints.
- Build and own the strategy to re-engage lapsed contributors, from diagnosis and segmentation through execution and iteration.
- Partner with marketing and product teams on positioning, messaging, and go-to-market for new platform features and contributor segments.
- Contribute to product marketing work where useful.
- Work closely with product, operations, and growth to align on initiatives, inform the roadmap, and ensure lifecycle touchpoints reflect platform activity.
What they require
- Data and analytical fluency; able to pull numbers, build models when needed, and communicate findings clearly to any audience.
- Lifecycle marketing expertise; owned lifecycle programs end-to-end across onboarding, engagement, retention, and reactivation.
- Deep hands-on email marketing experience with ESP platforms, segmentation, deliverability, A/B testing, and performance analysis.
- Experience building and scaling email programs from scratch.
- UX/UI background or strong design sensibility.
- Exceptional writing; clear, concise, audience-aware copy for emails and CTAs.
- Comfort contributing to positioning and messaging work, writing for new feature launches, and collaborating with product teams on go-to-market.
- Comfort with ambiguity; able to scope problems, form hypotheses, start execution, and adapt based on learning.
- Ownership mentality; tracks work, manages deadlines, and closes the loop without being asked.
- Senior-level experience owning meaningful work end-to-end.
- Preferred: AI / LLM industry familiarity, including how models are built, evaluated, and improved.
- Preferred: Two-sided marketplace or platform experience.
Surge is building a platform that powers AI models in partnership with companies like Anthropic, Google, Microsoft, and Meta, combining human expertise with tools for scalable oversight, RL environments, and evaluations.