Senior Email Marketing Specialist

Job Type: Full-time Location: Remote About Huzzle At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include fast-growing startups, digital agencies, SaaS companies, and tech-enabled businesses across industries such as MarTech, FinTech, EdTech, and eCommerce. Unlike traditional outsourcing agencies, we place you directly with innovative companies where you become a valued member of the team. About the company Our client is a full-stack growth marketing agency and e-commerce partner dedicated to scaling Direct-to-Consumer (DTC) brands through data-driven strategies. With over 30 years of combined experience and more than $500M in managed revenue, the team specializes in lifecycle marketing, paid media, and conversion rate optimization. They serve as a lean, high-impact extension of their partners' teams, moving beyond "cookie-cutter" solutions to build custom AI marketing infrastructure and high-performing retention systems. Operating at the intersection of creativity and performance, the company fosters a collaborative, high-communication culture rooted in transparency and measurable results. Having already scaled over 150 brands, the team is in a period of rapid growth, focusing on innovative, no-fluff strategies that drive 2-3x revenue boosts for their clients. Joining this fast-paced environment offers the opportunity to work alongside seasoned operators on sophisticated email, SMS, and ad campaigns for some of the most exciting brands in the e-commerce space. Job Summary Retention is the highest-leverage profit engine for modern eCommerce brands. We are looking for a Senior Retention Marketing Strategist to own the lifecycle and messaging strategy for a portfolio of high-growth brands. This is not a "task-execution" role; we are looking for a strategic thinker who can move the needle on Customer Lifetime Value (CLV) and repeat purchase rates. You will be the architect behind high-converting email and SMS campaigns, sophisticated automation flows, and data-driven optimizations. If you are a master of direct-response copywriting, technical lifecycle strategy, and client communication, this is your opportunity to lead the retention function at a tech-forward, AI-enabled agency. Key Responsibilities Strategy Ownership: Build and manage comprehensive monthly email and SMS campaign calendars that align with seasonal trends, product launches, and evergreen goals. Direct-Response Copywriting: Write high-converting, brand-aligned copy for campaigns and complex lifecycle flows (Welcome, Abandonment, Post-Purchase, Winback, VIP, etc.). Lifecycle Optimization: Audit and enhance automated systems to improve segmentation, offer strategy, and customer journey mapping. Performance Analysis: Review account data regularly to identify trends, translate metrics into actionable insights, and prepare strategic reporting for clients. Client Advisory: Lead strategy calls, present recommendations with confidence, and identify opportunities for account expansion or upsells. Cross-Functional Collaboration: Partner with designers, builders, and account managers to ensure every strategic plan is executed with precision and quality. Innovation: Leverage AI tools and internal SOPs to improve workflow efficiency while maintaining the highest standard of strategic judgment. Requirements Proven Experience: 3–5+ years in retention, lifecycle, or CRM marketing, specifically within the eCommerce/DTC space. Agency experience is highly preferred. Platform Expertise: Advanced hands-on experience with Klaviyo (or similar platforms) and a solid understanding of the Shopify ecosystem. Copywriting Mastery: Ability to write compelling direct-response copy across multiple brand voices that balances storytelling with conversion. Analytical Mindset: Deep understanding of retention KPIs (attributed revenue, CTR, AOV, repeat purchase rates, list health, and deliverability). Strategic Communication: Strong ability to present data-driven strategies clearly to founders and marketing leads. Technical Agility: Comfortable working in a fast-paced environment and adopting AI-enabled workflows to stay at the cutting edge of the industry. Ownership: A proactive, detail-oriented approach to managing multiple accounts and deadlines with minimal oversight. Nice-to-Haves Experience with specialized SMS platforms like Attentive or Postscript. Familiarity with paid media channels (Meta, Google, TikTok) and how they integrate with retention. Experience managing retention for 7-to-9-figure eCommerce brands. Prior experience in subscription-based or consumable product categories. Benefits 💰 Competitive salary: (based on experience and qualifications) 🌎 Fully remote role with flexible work environment 🚀 Be part of a high-impact team powering award-winning, research-driven campaigns 📈 Long-term potential with a stable, growing company in a high-visibility space 🎯 Work on campaigns seen by thousands of professionals and industry leaders