Formula
Senior Email Marketing Manager
RemoteNetherlands only· UTC-1…UTC+3
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Startup
Salary not disclosed
Check eligibility
Open to NL only · UTC-1…UTC+3. Set where you work from to check your eligibility.
No BS summary
Senior email/CRM lifecycle marketer for a consumer subscription wellness product. Must have built email/CRM infrastructure from scratch, real deliverability experience, and fluent Russian plus B2 English. Remote, applicant location requirement states Netherlands; preference for ±2 hours of CET.
Core skills
Email marketingCRMDeliverability
Required skills
RetenoBrazeCustomer.ioSPFDKIMDMARC
Optional skills
PushSMSIn-app messagingHTML emailESP migrations
Required languages
Russian Fluent Russian-speaker and Professional working English (B2).English B2
TL;DR
Formula is the AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. We're hiring a Senior Email Marketing Manager (CRM & Lifecycle) to own email and CRM end-to-end — from platform selection and deliverability to the lifecycle flows around onboarding, trial-to-paid and payments — and to turn the channel into a measurable revenue line.
What We're Looking For
- Someone who thinks in money: reasons in LTV, cohort revenue, setup cost and channel ROI, and treats open rate and CTR as diagnostics rather than goals.
- A builder, not a strategist: has stood up the infrastructure with their own hands, rather than signing off an agency's work or defending it in a deck.
- Engineering patience for deliverability: comfortable that the first months are domains, warm-up and reputation, not beautiful campaigns.
- High agency: runs the channel like a mini-product and arrives with problems and hypotheses, not waiting for a brief.
- A likely path here: an email/CRM owner in consumer subscription who hit the ceiling inside a large team, wants the whole channel with ultimate responsibility and ownership of the result.
What You'll Be Doing
- Own the channel end-to-end: select and implement the ESP/CRM platform — from vendor comparison and negotiation through to full launch.
- Stand up and hold the sending infrastructure: domains, authentication, warm-up, reputation, monitoring — so that mail lands in the inbox.
- Build the lifecycle flows at the key points of the funnel: onboarding, trial-to-paid, abandoned cart, payment failures, win-back and reactivation.
- Design segmentation and trigger logic on product and billing data, working directly with BI.
- Own the channel's money: incremental revenue, cohort LTV, retention impact — and be able to show that contribution in numbers.
Must Have
- Has personally built or substantially rebuilt email/CRM infrastructure from scratch: ESP selection (e.g. Reteno, Braze, Customer.io), domains, integrations, templates.
- Real deliverability experience — warming new domains, working through reputation and spam-filter incidents — not SPF/DKIM/DMARC in theory.
- Consumer subscription background (trial-to-paid, renewals, churn, win-back) and the ability to quantify the channel's contribution in revenue terms.
- Has worked without a playbook or a detailed brief, in a small team where you scope the work yourself.
- Fluent Russian-speaker and Professional working English (B2).
Nice to Have
- Push, SMS and in-app as part of a single CRM orchestration.
- Health, fitness or wellness subscriptions.
- Hands-on HTML email build.
- ESP migrations and vendor negotiation.
- Ambition to grow into a CRM/Lifecycle Lead role as the channel expands.
What We Offer
- Inspiring Mission: Help users live longer, healthier lives through innovative products.
- Impact: Directly influence company growth with minimal bureaucracy.
- Attractive Compensation: Competitive salary and comprehensive benefits package.
- Work-Life Balance: Flexible working hours.
- Professional Development: Tuition reimbursement.
- Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
- Benefits: Health insurance, gym membership reimbursement, home office support.
What you'll do
- Own the email/CRM channel end-to-end, including ESP/CRM platform selection and implementation from vendor comparison and negotiation through full launch.
- Stand up and maintain sending infrastructure, including domains, authentication, warm-up, reputation, and monitoring.
- Build lifecycle flows for onboarding, trial-to-paid, abandoned cart, payment failures, win-back, and reactivation.
- Design segmentation and trigger logic using product and billing data, working directly with BI.
- Own the channel's incremental revenue, cohort LTV, and retention impact, and show the contribution in numbers.
What they require
- Think in money: reason in LTV, cohort revenue, setup cost, and channel ROI, treating open rate and CTR as diagnostics rather than goals.
- Builder, not strategist: has stood up infrastructure hands-on rather than only approving agency work or presenting strategy decks.
- Engineering patience for deliverability: comfortable spending the first months on domains, warm-up, and reputation rather than campaigns.
- High agency: runs the channel like a mini-product and arrives with problems and hypotheses instead of waiting for a brief.
- Likely background as an email/CRM owner in consumer subscription who wants full channel responsibility and ownership of results.
- Has personally built or substantially rebuilt email/CRM infrastructure from scratch, including ESP selection, domains, integrations, and templates.
- Real deliverability experience warming new domains and working through reputation and spam-filter incidents, not just theoretical SPF/DKIM/DMARC knowledge.
- Consumer subscription background, including trial-to-paid, renewals, churn, and win-back, with ability to quantify channel contribution in revenue terms.
- Has worked without a playbook or detailed brief in a small team where they scoped the work themselves.
- Fluent Russian speaker.
- Professional working English B2.
- Preferred: Push, SMS, and in-app as part of a single CRM orchestration.
- Preferred: Health, fitness, or wellness subscriptions.
- Preferred: Hands-on HTML email build.
- Preferred: ESP migrations and vendor negotiation.
- Preferred: Ambition to grow into a CRM/Lifecycle Lead role as the channel expands.
- Preference for candidates within ±2 hours of CET.
Benefits
- Help users live longer, healthier lives through innovative products.
- Directly influence company growth with minimal bureaucracy.
- Competitive salary and comprehensive benefits package.
- Flexible working hours.
- Tuition reimbursement.
- Fully remote work.
- Health insurance.
- Gym membership reimbursement.
- Home office support.
Formula is the AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team.
WellnessStartup
Details
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Salary not disclosed