Senior Director of User Acquisition and Growth
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
Senior Director of User Acquisition and Growth needed to lead scalable, efficient user acquisition for Huckleberry. Must have equal fluency in paid and organic acquisition, and experience designing product-led growth mechanics. Will lead a multi-disciplinary team and be the primary marketing principal in the cross-functional Growth Pod.
About Huckleberry
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.
Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
We are hiring a Senior Director of User Acquisition and Growth to lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod.
This is not a performance marketing role with organic as an afterthought — or vice versa. We're looking for a leader who commands both paid and organic acquisition with equal fluency, and who goes one step further: designing product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on paid over time.
This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
What you'll do
- Lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod.
- Command both paid and organic acquisition with equal fluency.
- Design product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on paid over time.
- Manage a multi-disciplinary team.
- Serve as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
What they require
- This is not a performance marketing role with organic as an afterthought — or vice versa.
- We're looking for a leader who commands both paid and organic acquisition with equal fluency, and who goes one step further: designing product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on paid over time.
- This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
- Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.