Senior Director, Demand and Digital Marketing

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role Elastic is on a mission to make data work for everyone. Our Search AI Platform powers mission-critical solutions across Enterprise Search, Observability, and Security, helping organizations unlock the full value of their data. As buying behaviors evolve and AI fundamentally changes how customers discover, evaluate, and purchase technology, we're reimagining how digital experiences and integrated campaigns accelerate business growth. We are seeking a transformational Senior Director, Demand and Digital Marketing to redefine customer engagement, demand creation, and revenue growth at Elastic in the AI era. Moving beyond basic program optimization, you will shape our digital strategy, modernize the marketing operating model, and build an AI-enabled organization that delivers measurable business impact. As a senior member of the Marketing Leadership Team reporting into the CMO, you'll lead a global organization of experienced marketing leaders while partnering closely with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and Executive Leadership to influence GTM strategy and accelerate pipeline growth. What You Will Be Doing Digital Strategy & Demand Generation: Execute Elastic's global digital strategy across paid media, integrated campaigns, and lifecycle email marketing. Build an AI-powered, automated demand engine using predictive analytics to maximize pipeline across channels, replacing legacy approaches with data-driven experiences that improve customer engagement, pipeline velocity, and marketing efficiency. Digital Experience & Marketing Innovation: Lead the evolution of Elastic's digital presence from awareness to conversion, optimizing interactions through personalization, AI, and continuous testing. Champion emerging marketing technologies and automation to accelerate campaign execution, enhance customer journeys, and enable real-time organizational decisions. Integrated Campaigns & GTM Partnership: Lead Elastic's end-to-end integrated campaign strategy for Search AI, Observability, and Security solutions. Align full-funnel programs with GTM priorities and customer journeys to resonate with developers and technical decision-makers. Partner cross-functionally with Brand, Product Marketing, Sales, and Customer Success to ensure digital investments support business goals. Customer Marketing: Champion the voice of Elastic's existing customer base across digital and campaign channels. Partner with Renewals, Customer Success and Product to develop lifecycle programs, expansion campaigns, and advocacy initiatives that deepen retention, accelerate upsell, and turn customers into vocal champions of Elastic's solutions. Leadership & Organizational Excellence: Lead and develop a global organization of marketing leaders responsible for Digital, Paid Media, Campaigns, Email Marketing, and Lifecycle Marketing. Build leadership capability, strengthen organizational design, and establish operating rhythms that enable high-performing teams to execute at scale. Foster a culture built on innovation, experimentation, accountability, and continuous learning. Cross-Functional GTM Partnership: Serve as the leader for Digital & Campaigns within Elastic's broader GTM organization. Partner closely with Brand, Product Marketing, Sales, Revenue Operations, and Customer Success to ensure digital investments directly support business priorities and revenue growth. Performance, Analytics & Investment Strategy: Own the measurement framework connecting digital engagement to business outcomes. Define key KPIs—from acquisition to pipeline and revenue—using data to guide investments, prioritize opportunities, and improve performance. Manage and optimize global digital marketing budgets to maximize growth, efficiency, and business impact. Success in Your First 12 Months Modernize Elastic's global digital and campaign operating model. Build an AI-enabled marketing organization that scales faster and more efficiently. Increase digital contribution to pipeline, revenue, and marketing efficiency. Strengthen alignment across Digital, Product/Field Marketing, Sales, and Revenue Operations. Develop a high-performing team with clear accountability and operational excellence. Establish a culture of experimentation and continuous optimization across digital touchpoints. Optimize the email marketing strategy to drive engagement and conversion. What You Bring 15+ years leading B2B marketing organizations across digital marketing, integrated campaigns, demand generation, and GTM strategy. 7+ years leading global teams, building high-performing organizations, and developing leadership talent. Proven enterprise SaaS GTM success, with deep knowledge of complex buying journeys, sales motions, and technical/executive marketing. Strong understanding of digital ecosystems, including paid media, martech, analytics, attribution, and AI-enabled marketing. Experience leveraging generative AI, predictive analytics, and automation to enhance marketing effectiveness and business outcomes. Exceptional executive presence with a track record of influencing senior stakeholders and driving cross-functional global change. Experience managing global digital marketing investments and optimizing multimillion-dollar budgets for growth and efficiency. A builder's mindset biased toward innovation, experimentation, and continuous improvement while inspiring others to raise the bar. #LI-JM5 Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below. These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future. An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $200,400 — $316,900 USD The typical starting salary range for this role in the select locations listed above is: $240,300 — $380,200 USD Additional Information - We Take Care of Our People As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. Competitive pay based on the work you do here and not your previous salary Health coverage for you and your family in many locations Ability to craft your calendar with flexible locations and schedules for many roles Generous number of vacation days each year Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service Up to 40 hours each year to use toward volunteer projects you love Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co . We will reply to your request within 24 business hours of submission. 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