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Nielsen

Senior Director Advertising Sales

RemoteNot specified
Published
Role
Sales
Experience
Senior
Employment
Full-time
Company size
Enterprise
Salary not disclosed
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No BS summary

Senior Director of Advertising Sales to drive new business for Gracenote's emerging advertising solutions. Requires 10+ years of experience in sales, particularly in competitive, fast-paced media markets, with a focus on programmatic advertising and CTV. Must be a strategic hunter with strong executive presence.

What you'll do

  • Deliver on new business revenue targets by actively pursuing new client acquisition and building a substantial book of business for Gracenote Advertising.
  • Aggressively expand the client portfolio and outperform competitors by working closely with advertisers and agencies to uncover creative, high-impact avenues for growth.
  • Build, nurture, and leverage strong relationships with senior executives across major advertising and media agencies and brands, particularly with contacts on the programmatic side of the business.
  • Be a key individual contributor in a fast-paced, high-growth environment, contributing directly to the commercial success of this new business line by driving new client acquisition, successfully converting business opportunities, and exceeding individual revenue targets
  • Forecast and manage sales pipeline with data fluency; owning the predictable growth of your territory for Gracenote.

What they require

  • 10 years of demonstrated experience driving significant revenue growth in highly competitive, fast-paced markets and successfully navigating industry disruption (e.g., streaming growth, privacy changes).
  • Proven experience securing complex, multi-year, multi-million-dollar deals and a history of overcoming client resistance to change.
  • Strong track record of building and maintaining deep relationships with agencies and clients, with a focus on programmatic contacts, leveraging these connections to meet and exceed commercial goals.
  • Strong executive presence and communication skills, with the ability to build trust in evolving data environments.
  • Key knowledge in the following areas: Data Strategy: Deep understanding of data and audience driven strategies, and the role of content metadata in a complex media ecosystem.
  • Programmatic Technology: Fluency in how programmatic technology is automating the process of Connected TV buying
  • Audience Targeting: Expertise in leveraging data for audience segmentation, modeling, and activation across various platforms, especially in a privacy-safe manner.
  • Content Targeting Solutions: Fluency in selling solutions that connect content and audience through advanced targeting, personalization, and measurement.

Benefits

  • Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families.
  • Comprehensive health and wellness plans
  • 401(k) with a Nielsen company match
  • Generous paid time off policy.
  • Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

global information, data and measurement company

MediaEnterprisenielsen.com/
Salary not disclosed