Senior Demand Generation Manager, Global SMB

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. Why should you be part of our success story? As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google. Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. Summary We're looking for a Senior Demand Generation Manager to continue to grow Deel's SMB segment. You'll own full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine. This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth. You'll collaborate across teams to align everyone around growth targets and leverage AI to move faster and smarter. Reporting to leadership, you operate with high autonomy while excelling at rallying teams around ambitious growth targets. You're accountable for demand strategy, pipeline performance, and growth velocity across non-paid and emerging demand channels. What You'll Do Build & Lead Collaborative Growth Strategy Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency); drive weekly huddles and post-campaign retros to keep momentum Design integrated demand architectures that coordinate owned, earned, partnership, and emerging channels into a unified funnel Use AI to rapidly model scenarios, forecast campaign performance, and simulate ROI across different channel mixes—bringing data-driven recommendations to leadership conversations Scale Non-Paid Channels with AI & Scrappy Execution Drive demand generation across non-paid channels: content syndication, partnerships, affiliate programs, review sites, lead buys, webinars, events, and emerging sources Use LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages at high velocity—reducing time-to-launch and increasing iteration speed Research, test, and operationalize new platforms and demand partners; establish clear ROI frameworks for each; quickly kill what doesn't work Build lightweight AI-powered automations to eliminate manual toil in campaign setup, optimization, and reporting Distribute and strategically repurpose content across channels using AI tools to maximize reach and pipeline contribution Monitor campaign performance daily; roll up your sleeves on optimization, testing, and experimentation—guide others but own the work Drive Growth Collaboration & Alignment Work closely with Sales and SDRs to understand what moves the needle for pipeline; co-design follow-up plays, messaging, and enablement that actually drive conversions Collaborate with Product Marketing, Content, and Brand teams to ensure campaigns resonate; challenge assumptions and iterate based on market feedback Coordinate strategy with Paid Media teams on audience targeting, messaging, and funnel sequencing—no silos, just aligned growth Engage Regional Leads to surface market-specific insights and opportunities; coach execution partners on testing and optimization Lead by influence: bring clarity on strategy, momentum on execution, and good judgment on resource allocation Measure, Learn & Optimize at Speed Partner with Analytics to interpret campaign and pipeline data; identify optimization opportunities and drive decisions (leads → SQOs → pipeline) Track and improve efficiency metrics (cost per lead, cost per SQO, pipeline ROI) across channels; update leadership weekly on progress Use AI to synthesize data into insights and recommendations; automate dashboards and reporting to free up time for strategic thinking Run tight feedback loops: test, measure, learn, repeat—publish playbooks and best practices so others can scale what works Build repeatable processes and templates that enable faster execution without sacrificing quality What You'll Bring 6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred) Proven track record building campaigns that deliver pipeline and revenue at scale Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads → SQOs → pipeline) Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work Hands-on builder mentality: you can take an experiment from idea → build → launch → analyze → iterate, and ship fast without sacrificing quality Comfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization) Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority Executive presence: able to present insights and recommendations at leadership level with confidence Operates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivated Adaptable and thrives in fast-paced, evolving environments Fluency in analytics tools, reporting, and dashboard development Fluent in written and spoken English Total Rewards Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location. We don't ask about salary history. Offers are based on the role and what you bring to it. Some things you'll enjoy Stock grant opportunities dependent on your role, employment status and location Additional perks and benefits based on your employment status and country The flexibility of remote work, including optional WeWork access At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @ deel.com and other acquired company emails like @ payspace.com and @ paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ( recruiting@deel.com ) and a team member will be in touch to ensure your equal participation. As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations. This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT