Senior Data Analyst - Performance Marketing

Job Duties: Last Brand, Inc. d/b/a Quince seeks a Senior Data Analyst - Performance Marketing to analyze large-scale marketing datasets from multiple channels (e.g., paid search, social, display, affiliate) using statistical and computational techniques to evaluate performance, identify key trends, and optimize return on investment (ROI). Develop and maintain predictive and econometric models, including marketing mix models and attribution frameworks, to quantify the incremental impact of each marketing channel on conversions, revenue, and customer acquisition. Design and execute controlled experiments (A/B and multivariate tests) to assess the effectiveness of ad creatives, audience targeting, and bidding strategies, applying rigorous statistical validation methods. Create and automate data pipelines and dashboards to provide real-time insights into marketing performance and customer behavior for cross-functional stakeholders. Apply machine learning algorithms and forecasting techniques to predict customer lifetime value (LTV), conversion probability, and channel performance trends. Collaborate with cross-functional teams (marketing, data engineering, finance, and product) to integrate data sources, ensure data quality, and align analytical insights with business objectives. Communicate findings and recommendations through clear data visualization, reports, and presentations to both technical and non-technical audiences. Continuously evaluate and refine analytical methodologies to improve modeling accuracy, scalability, and business impact. Requirements : Master’s degree in Statistics, Analytics, Economics, Marketing Science, Data Science, or a related field and two years of experience in the job offered, or in a data analytics-related occupation. Position requires 2 years of experience in the following: Building and analyzing scalable analytics solutions, including the automation of marketing data pipelines and dashboards using Python, SQL, advanced Excel formulas, and BI tools (e.g. Looker); Owning the end-to-end analytical process, including analysis design, data extraction and analysis, modeling, visualization, and insight presentation; and A/B testing. We are located at 2012 16th Street, San Francisco, CA 94103 (Telecommuting permissible from any location within the U.S.) All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range $168,917 — $177,000 USD