Senior Content Marketing Manager

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Global Payments, DraftKings, and CloudFactory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management. BetterCloud is backed, among others, by some of the best technology investors.

About the role

We’re hiring a Senior Content Marketing Manager to own our content strategy end-to-end and lead the next chapter of how Corestack shows up in the market.

Our audience is technical, skeptical, and mostly marketing-phobic. Winning their attention takes content that’s sharp, useful, and genuinely fun to read.

This role reports to the Director of Marketing and acts as a key stakeholder for Demand Generation, Product Marketing and Sales.

What you’ll do:

• Set and own the content strategy across the full funnel, from top of funnel thought leadership to bottom of funnel enablement.
• Build and manage the editorial calendar, while managing freelancers and agency partners with thoughtful stewardship to help scale the work while meeting or surpassing the quality bar.
• Own website content as a core content channel, including AEO/GEO strategy, keywords, and metadata. Keep key pages current, useful, and working hard for the pipeline and treat it as one of the primary places we tell our story.
• Manage the paid media relationship, including ad copy and creative for newsletter placements, social media, and other paid channels, ensuring every placement reflects the brand voice and drives measurable results.
• Write email copy and own content for nurture campaigns, turning long-form pieces into sequences that move prospects through the funnel without sounding like marketing.
• Write and edit flagship pieces yourself, including:
  • Long-form reports
  • Category-defining narratives
  • Press releases
• Ensure content earns traffic, generates pipeline, and gets used by Sales.
• Uphold the brand voice that has a pulse: opinionated, plainspoken, occasionally funny, never fluffy.

What we’re looking for:

• 5+ years of experience in B2B content marketing, ideally in B2B SaaS.
• Demonstrated ownership of a content function, including strategy, budget, and reporting.
• Exceptional writing and editing skills, with samples that prove it.
• Experience with A/B testing and content personalization, using data to sharpen what's working and kill what isn't.
• Naturally curious, with a habit of digging into topics until you actually understand them
• Hands-on experience with analytics and SEO tools like SEMrush and Google Analytics, with the ability to turn data into decisions (not just dashboards).
• Comfort using AI tools thoughtfully as part of the workflow without letting them flatten the voice.
• A strong point of view on what good content looks like, paired with the humility to test with different content types and be wrong.

Nice to have:

• Familiarity with the IT/Cloud personas
• Background in journalism or editorial work
• Experience with Webflow
• Video content strategy experience

COMPENSATION, BENEFITS & LOGISTICS

Salary Range: $145 - 170k

This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations. Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.

Benefits:

• Health benefits package (including medical, dental, vision)
• Flexible spending accounts
• PTO (sick leave, parental leave, vacation benefits)

*Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from which this position cannot be held.

Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

EQUAL OPPORTUNITY

BetterCloud is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration without regard to any protected characteristic.

At Bettercloud, we believe that our employees' gender identity and expression, race, ethnicity, religion, origin, sexual orientation, physical or mental disability, age and other characteristics enrich our corporate culture and our workplace. That’s why we have a mission to foster a culture at BetterCloud that empowers, celebrates, and values our differences allowing us to bring our true self to work. DEI&B is core to who we are and what we do. From an employee-led Diversity Council empowering our differences, to multiple Employee Resource Groups (ERGs) creating a strong sense of belonging, to frequent outside speakers focusing on DEI&B topics, our commitment to DEI&B is non negotiable. Bettercloud is an equal opportunity employer and will continue to empower, celebrate and value our differences in order to grow community, safety and trust in our work environment. Join us and be part of an organization that celebrates and respects diversity.bettercloud.com/diversity/