Senior ABM & Paid Digital Manager
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Mid-size
Open to US only. Set where you work from to check your eligibility.
No BS summary
Senior B2B demand-generation lead for ABM and paid digital at a SaaS company. Requires 5–7 years B2B SaaS marketing with 3+ years running ABM/paid end-to-end, hands-on Demandbase (or equivalent), and paid channel ownership (Google Ads, LinkedIn). US-based candidates (works anywhere in the US) and must be able to work onsite in Columbus, OH for first week.
Core skills
Required skills
Optional skills
Upgrade your team’s toolset.
Don’t waste time looking up work history or communicating back and forth over email. Provide all the information your team needs, even on the go.
Stop the leaks in your operating budget.
It’s hard to see where time and money are wasted—and even harder to fix it. Organize your performance data to effortlessly uncover areas for improvement.
Streamline scattered processes.
Work takes longer when you’re juggling countless conversations and disconnected processes. Coordinate with other teams to keep things running and never miss a beat.
A better way
Take control of your operations with innovative, easy-to-use software.
- Put your day-to-day management on autopilot
- Say goodbye to emails, phone calls, and paper forms
- Execute data-informed decisions and planning
Industries we serve
Organizations of all sizes use FMX to optimize their facilities and maintenance processes.
Proudly serving over 400K professionals like you
The transition from our other system to FMX could not have been smoother and easier. The team at FMX are experts in the needs of school districts like ours.
$700k projected annual savings
Automates HVAC and lighting schedules to match building usage and reduce utility costs.
Read their story
One thing I don’t have to think about as we grow is whether or not the database can support our growth. All it takes is an email [to support] to set up a new store. I wouldn’t want to work with anybody else.
2 hours to set up a new restaurant in FMX
Easily scales maintenance processes with restaurant location expansions.
Read their story
All CMMS systems are going to have similar functionality. But FMX is by far the easiest to use, and their amazing customer support sets them above the rest.
20 hours saved per week for the facilities manager
Regained time wasted delegating work with an automated routing system.
Read their story
The time that it takes to process billings has improved tenfold. It’s wonderful.
97% reduction in invoice creation time
Automatically fills in invoice details to eliminate time wasted manually creating them.
Read their story
We needed a solution that was a good balance between a maintenance database and facilities calendaring software. FMX proved to hit the sweet spot for us.
75% more efficient when scheduling events
Regained time spent manually logging and updating event details
Read their story
It’s not a "this is what it is—you just figure out how to work with the system" kind of software. FMX is making updates and constant improvements.
75% decrease in staff complaints
Keeps staff up to date on the status of work orders in real time.
Read their story
FMX always puts the customer first. They work with the customer on what their desires are, and never try to shove them in a cookie-cutter box. They actually care about how I want to do business.
31% decrease in work order resolution time
Now teams resolve work faster through better organization and communication.
Read their story
We chose FMX for our new plant because it offered our staff the ability to work anytime, anywhere, on any device with an ease-of-use that others couldn’t match.
$18K annual inventory savings
Improved inventory control and preventive maintenance initiatives.
Read their story
FMX gives me capabilities I never had before. Now I can look at the equipment in each of our restaurants and verify the frequency and cost of every repair.
$33K equipment cost savings in the first 3 months
Identified areas in need of improvement—and learned when it was cost-effective to replace equipment.
Read their story
FMX brought it all together for us, helping us continuously manage our facilities, maintenance, scheduling, transportation, technology, and building automation processes. Now I can focus on what’s most important—our students.
80% reduction in ticket volume
Reduced overall incoming tickets through one organization-wide system.
Read their story
FMX stood above nearly a dozen other facilities and maintenance management solutions. Their ease-of-use, application performance, and customer service were superior in every way.
$450K annual productivity savings
Eliminated time spent organizing, prioritizing, and dispatching work.
Read their story
Don’t take our word for it
FMX is recognized as one of the most-reviewed and highest-rated CMMS providers based on usability and customer satisfaction.
400+ reviews on Capterra, Software Advice, and G2
What you'll do
- Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
- Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
- Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
- Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
- Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline.
- Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion.
- Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality.
- Define the metrics framework for ABM and paid channels and publish recurring state-of-accounts readouts to marketing and sales leadership.
What they require
- Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5–7 years of B2B SaaS marketing experience, with at least 3+ years running ABM, paid digital, or both end-to-end.
- Expert ABM platform fluency, with deep, hands-on experience running Demandbase (or 6sense / Terminus at equivalent depth) as a power user.
- AI expertise and active utilization of AI every day as a core part of your workflow (creative production, account research, ad copy generation, bidding analysis, and workflow automation).
- Proven track record of running paid digital at scale (Google Ads, LinkedIn, paid social) and owning pipeline KPIs against spend.
- Demonstrated ability to generate pipeline in target accounts through coordinated account plays.
- Strong analytical mindset and high comfortability in spreadsheets, BI dashboards, and ad platforms.
- Familiarity with Salesforce, Marketo, Qualified is a plus.
- Experience marketing to K-12, Higher Ed, or government buyers is a plus.
- Experience partnering with SDR teams on intent-triggered outbound motions or navigating long, committee-driven buying cycles is a bonus.
Benefits
- 100% company-paid health, dental, vision, long and short term disability, and life insurance.
- Company Performance Bonus eligibility.
- 401(k).
- Work from home: remote-first with optional office use and one all-company event per year.
- Home office stipend up to $500 and $60/month toward home internet; company-sponsored laptop and headset.
- Generous PTO and UTO policies; flexible schedule.
- Free snacks, beverages, and office kegerator when in office; casual dress.
- Training, mentorship, and a collaborative culture.
FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space.