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Pavago

Sales Development Representative (SDR) - Accounting & Financial Services

RemoteKenya, South Africa only
Published
Role
Sales
Employment
Full-time
Salary not disclosed
Check eligibility

Open to KE, ZA only. Set where you work from to check your eligibility.

No BS summary

B2B SDR for accounting/bookkeeping/financial services sales, covering prospecting through closing smaller deals. Must have outbound sales experience, CRM/tools like HubSpot/Salesforce/Apollo/LinkedIn Sales Navigator, excellent English, and be able to work EST business hours from Kenya or South Africa.

Core skills

Outbound prospectingCRMB2B sales

Required skills

Apollo/LinkedIn Sales Navigator/Outreach/SalesloftHubSpot/Salesforce

Optional skills

GoHighLevelDigitsFacebookInstagram

Required languages

English Excellent spoken and written English required=false/true not supported by schema; required requirement stated as mandatory.

What you'll do

  • Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, and industry databases
  • Execute outreach through cold calling, email, LinkedIn, and social channels
  • Research prospects and personalize messaging around relevant accounting and financial pain points
  • Maintain consistent follow-up cadences to generate qualified opportunities
  • Conduct discovery and qualification calls with business owners and decision-makers
  • Identify needs around bookkeeping, accounting, reporting, and financial operations
  • Qualify opportunities using frameworks such as BANT, SPIN, or MEDDIC
  • Present solutions, handle objections, and move prospects toward a decision
  • Prepare proposals and close smaller opportunities independently
  • Coordinate successful handoffs to onboarding and service delivery teams
  • Maintain accurate records in HubSpot, Salesforce, or similar CRMs
  • Track activities, notes, follow-ups, pipeline stages, and deal status
  • Ensure qualified opportunities never stall due to missed follow-ups
  • Maintain strong pipeline visibility and CRM hygiene
  • Track outreach, response rates, conversions, pipeline, and revenue
  • Review performance regularly and optimize messaging
  • Provide clear weekly pipeline and sales updates
  • Support basic lead-generation campaigns through Facebook and Instagram where needed

What they require

  • Proven B2B sales experience in accounting, bookkeeping, financial services, or closely related professional services
  • Experience with outbound prospecting and lead generation
  • Confidence conducting discovery calls, presentations, and objection handling
  • Experience managing opportunities from prospecting through close
  • Familiarity with HubSpot, Salesforce, or similar CRM platforms
  • Experience with tools such as Apollo, LinkedIn Sales Navigator, Outreach, or Salesloft
  • Excellent spoken and written English
  • Strong follow-up, organization, and relationship-building skills
  • Ability to work independently during EST business hours
  • Preferred: Experience selling to SMBs or service-based businesses
  • Preferred: Understanding of bookkeeping and accounting workflows
  • Preferred: Facebook or Instagram lead-generation experience
  • Preferred: Experience selling into construction, home services, trucking, real estate, or e-commerce

Benefits

  • Fully remote role
  • Direct ownership of pipeline and revenue
  • Opportunity to manage more of the sales cycle than a traditional SDR
  • Exposure to U.S. accounting and financial services
  • Performance-driven environment with clear KPIs
  • Growth path into Account Executive, Sales Manager, or Business Development leadership

Pavago is hiring for one of its clients seeking an Accounting & Finance Coordinator to support finance and operations teams.

🇺🇸 United StatesRecruitingStartup
Salary not disclosed