Skip to main content
AbbVie

Regional Marketing Manager, Immunology/Gastroenterology - Southeast

RemoteUnited States only
Published
Role
Marketing
Experience
Mid
Employment
Full-time
Company size
Enterprise
Salary not disclosed
Check eligibility

Open to US only. Set where you work from to check your eligibility.

No BS summary

Field-based regional marketing manager for AbbVie's Immunology/Gastroenterology brands in the Southeast US. Requires a Bachelor's degree and prior sales, sales management, or marketing experience, ideally 2+ years in Immunology and Gastroenterology. Must live near one of the listed Southeast cities and travel up to 75%.

What you'll do

  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines)
  • Ensure that regulatory guidelines and AbbVie processes are followed
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming
  • Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
  • Provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
  • Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
  • Understand a geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT
  • Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
  • Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie's Integrated Brand Teams on opportunities for collaboration
  • Lead projects compliantly and effectively through the promotional review process, meeting deadlines
  • Ensure regulatory guidelines and AbbVie processes are followed
  • Evaluate effectiveness of key marketing tactics and make strategic recommendations to leadership
  • Provide in-depth insights on brand business questions to drive marketing strategy and brand performance
  • Lead partnerships with field leadership to optimize pull-through of marketing strategies
  • Understand geographical market drivers, competitive landscape, provider dynamics and competitive intelligence
  • Coordinate direction and deliverables of external vendors and internal departments
  • Build and strengthen commercial relationships with External Experts, emerging leaders, and patient/professional associations
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution
  • Demonstrate understanding of external and internal drivers and connect Integrated Brand Teams on collaboration opportunities
  • Lead projects compliantly and effectively through the promotional review process
  • Provide in-depth insights on brand business questions to drive brand performance
  • Understand geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence
  • Develop regional engagement plans for External Experts
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).
  • Ensures that regulatory guidelines and AbbVie processes are followed
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
  • Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
  • Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
  • Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT Thought Leader Engagement
  • Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards
  • Evaluate effectiveness of key marketing tactics and make strategic recommendations
  • Provide in-depth insights based on brand's key business questions
  • Understand geographical area's market drivers, competitive landscape, provider dynamics
  • Coordinate direction and deliverables of multiple external vendors and internal departments
  • Identify, build, and strengthen commercial relationships with External Experts
  • Demonstrate in-depth understanding of external and internal drivers
  • Responsible for understanding a geographical area's market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
  • Thought Leader Engagement Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
  • Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie's Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

What they require

  • Bachelor's Degree
  • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
  • Previous Gastroenterology experience preferred
  • Travel up to 75% of the time including evenings and weekends
  • Valid driver's license
  • Ability to pass a pre-employment drug screening test and meet safe driving requirements
  • Previous experience in sales, sales management, or marketing
  • At least 2 years of experience in Immunology (preferred)
  • Previous Gastroenterology experience (preferred)
  • Valid driver's license; pass pre-employment drug screening; meet safe driving requirements
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products
  • Mastery of verbal and non-verbal communication and presentation skills, live and virtual
  • Experience working in a collaborative environment with integrated, cross-functional teams
  • Ability to navigate a field and headquarter based matrix organization
  • Ability to work in a fast-paced environment
  • Valid driver's license and ability to pass pre-employment drug screening
  • Bachelor’s Degree
  • Valid driver’s license: Ability to pass a pre-employment drug screening test and meet safe driving requirements
  • Valid driver’s license and ability to pass pre-employment drug screening
  • Valid driver's license: Ability to pass a pre-employment drug screening test and meet safe driving requirements. Driving a personal auto or company car or truck, or a powered piece of material handling equipment
  • Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
  • Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
  • Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance

Benefits

  • Paid time off (vacation, holidays, sick)
  • Medical/dental/vision insurance
  • 401(k)
  • Short-term incentive programs
  • Comprehensive package of benefits including paid time off (vacation, holidays, sick)
  • 401(k) to eligible employees
  • Eligible to participate in short-term incentive programs
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our short-term incentive programs.

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.

🇺🇸 United StatesPharmaceuticalsEnterpriseabbvie.com

What people say about this company

3.8/ 5

  • Collaborative work environment that encourages teamwork.
  • Opportunities for professional growth and development.
  • Work-life balance can be challenging at times.
Salary not disclosed