Skip to main content
AbbVie

Regional Marketing Manager, Gastroenterology - Great Lakes

RemoteUnited States only
Published
Role
Marketing
Employment
Full-time
Company size
Enterprise
Salary not disclosed
Check eligibility

Open to US only. Set where you work from to check your eligibility.

No BS summary

Field-based regional marketing manager for AbbVie Immunology/Gastroenterology in the Great Lakes geography. Needs a bachelor’s degree, ability to travel up to 75%, valid driver’s license, and pharmaceutical/immunology marketing or sales background preferred.

What you'll do

  • Work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution.
  • Be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.
  • Act as the face of the AbbVie Marketing team with External Experts, developing, implementing, and maintaining interactions for insight generation within assigned geographies.
  • Work within a team-based environment to optimize brand performance across AbbVie Immunology.
  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion.
  • Ensure that regulatory guidelines and AbbVie processes are followed.
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
  • Continually apply knowledge and evaluate the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
  • Provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance.
  • Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies.
  • Understand a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography.
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
  • Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography.
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
  • Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.
  • Demonstrate in-depth understanding of external and internal drivers across multiple external stakeholder groups and connect AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards.
  • Develop and optimize national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.
  • Ensure regulatory guidelines and AbbVie processes are followed.

What they require

  • Talent will be hired at a level commensurate with experience.
  • This role is field-based, and candidates should live within a reasonable distance from the primary city.
  • Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders.
  • Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results.
  • Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance.
  • Ability to work in a fast-paced environment.
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
  • Continuous sitting for prolonged periods more than 2 consecutive hours in an 8 hour day.
  • Bachelor’s Degree.
  • Preferred: Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology.
  • Preferred: Previous Gastroenterology experience.
  • Travel up to 75% of the time including evenings and weekends.
  • Valid driver’s license.
  • Ability to pass a pre-employment drug screening test and meet safe driving requirements.
  • Driving a personal auto or company car or truck, or a powered piece of material handling equipment.
  • Candidates should live within a reasonable distance from the primary city.
  • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology preferred.
  • Preferred: Previous Gastroenterology experience preferred.
  • Ability to drive a personal auto or company car or truck, or a powered piece of material handling equipment.

Benefits

  • Paid time off, including vacation, holidays, and sick time.
  • Medical/dental/vision insurance.
  • 401(k) to eligible employees.
  • Eligible to participate in long-term incentive programs.
  • Paid time off including vacation, holidays, and sick time.
  • Medical/dental/vision insurance to eligible employees.

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.

🇺🇸 United StatesPharmaceuticalsEnterpriseabbvie.com

What people say about this company

3.8/ 5

  • Collaborative work environment that encourages teamwork.
  • Opportunities for professional growth and development.
  • Work-life balance can be challenging at times.
Salary not disclosed