Product Marketing Manager
- Role
- Marketing
- Experience
- Mid
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
B2B Product Marketing Manager, 4+ yrs, hired fully remote in the United States. Must own post-close activation, onboarding, and lifecycle marketing — not just top-of-funnel launches — plus end-to-end product launches (positioning, enablement, comms, measurement). Needs strong writing skills and must be comfortable working directly with customers.
Optional skills
ROLE OVERVIEW
The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.
KEY RESPONSIBILITIES
POST-CLOSE ACTIVATION
- Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
- Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
- Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
- Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
POSITIONING & MESSAGING
- Own positioning, messaging, and narrative for Audiohook's platform and key product lines
- Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
LAUNCHES & SALES ENABLEMENT
- Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
- Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
CROSS-FUNCTIONAL COLLABORATION
- Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
- Communicate clearly and proactively in a remote-first environment
QUALIFICATIONS
REQUIRED
- 4+ years of B2B product marketing experience
- Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
- Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
- Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
- Comfortable working directly with customers — interviews, advisory boards, win/loss research
PREFERRED
- Experience in adtech, martech, or SaaS
- Experience building reference programs or customer advocacy motions
- Experience in a startup or high-growth company
- Comfort using AI tools to research, draft, and iterate on messaging
WHAT WE OFFER
- Fully remote work environment
- Competitive salary and equity opportunities
- Performance bonuses
- Health, dental, and vision benefits
- Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
- Flexible PTO and remote-friendly culture
- Bi-annual Corporate Offsites
- Opportunity to help shape a function at a rapidly scaling tech company
What you'll do
- Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
- Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
- Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
- Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
- Own positioning, messaging, and narrative for Audiohook's platform and key product lines
- Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
- Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
- Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
- Partner with Demand Gen on campaign messaging and with Product on roadmap inputs from the field
- Communicate clearly and proactively in a remote-first environment
What they require
- 4+ years of B2B product marketing experience
- Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
- Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
- Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
- Comfortable working directly with customers — interviews, advisory boards, win/loss research
Performance marketing company operating a performance-based buying model with a conversion attribution philosophy, distinct from traditional affiliate marketing and media buying.