Product Marketing Manager (US)
- Role
- Marketing
- Experience
- Mid
Open to LT, ES only. Set where you work from to check your eligibility.
No BS summary
Product marketing manager with 2+ years in product marketing, ideally B2B tech or renewable energy. Must understand the US renewable energy/developer market, customer research, GTM, positioning, and messaging. Fluent English required; no visa sponsorship.
Required skills
Optional skills
Required languages
PVcase Prospect is one of the company's most strategic and revenue-generating products, serving as a critical entry point into the broader PVcase platform. As the Product Marketing Manager for PVcase Prospect, you will own the go-to-market strategy, positioning, messaging, and market success of the product. You will act as the Voice of the Customer for the US developer market, bringing deep market knowledge, customer insights, and competitive intelligence into product and go-to-market decisions. Working closely with Product, Sales, Marketing, and Customer Success, you will ensure Prospect remains differentiated, aligned with customer needs, and positioned for continued growth in a rapidly evolving market. Prospect GTM Strategy: Own and execute the go-to-market strategy for PVcase Prospect. Positioning & Messaging: Define and evolve Prospect's value proposition, messaging, and differentiation. Voice of Customer: Serve as the primary advocate for US developer needs and customer insights. Market Intelligence: Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector. ICP & Segmentation: Define target customer segments, buyer personas, and growth opportunities. Product Partnership: Partner closely with Product Managers to influence roadmap prioritization and product strategy. Competitive Displacement Strategy: Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates. Win/Loss Analysis: Lead customer and prospect research programs to understand buying decisions and market dynamics. Product Launches & Adoption: Lead launch planning, adoption initiatives, and customer growth strategies. Platform Growth Support: Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities. Bachelor’s degree in Marketing, Business, Engineering, or a related field. 2+ years of experience in product marketing, preferably in B2B tech or renewable energy industries, with a proven track record of leading product strategy and go-to-market initiatives. Experience working for or closely with utility-scale solar developers, IPPs, EPCs, or renewable energy companies preferred Strong understanding of developer workflows and the US renewable energy market is preferred. Strong communication, storytelling, and market analysis skills. Experience conducting customer research and translating insights into strategy. Experience with PVcase Prospect or similar prospecting, GIS, or development software is highly preferred. Fluent English required. Passion for renewable energy and sustainability. Get Ready To Enjoy Security for your future with our 401(K) plan, where we match 100% on your first 4% of contributions. Health, dental, and vision coverage. Flexible vacation policy, with a minimum of 3 weeks off. Full training and onboarding program for a seamless start. Flexible working hours, harmonizing your personal and professional life. Half-day Summer Fridays. Unlimited remote work policy. Internal transparency with company results and salary system, promoting a culture of trust and collaboration. Additional paid vacation days, including birthdays, volunteering, and other occasions. Immigration-related employment benefits, for example visa sponsorship, are not available for this position.
What you'll do
- Own and execute the go-to-market strategy for PVcase Prospect.
- Define and evolve Prospect's value proposition, messaging, and differentiation.
- Serve as the primary advocate for US developer needs and customer insights.
- Monitor market trends, developer workflows, and emerging opportunities within the renewable energy sector.
- Define target customer segments, buyer personas, and growth opportunities.
- Partner closely with Product Managers to influence roadmap prioritization and product strategy.
- Develop competitive intelligence, battlecards, and displacement initiatives to improve win rates.
- Lead customer and prospect research programs to understand buying decisions and market dynamics.
- Lead launch planning, adoption initiatives, and customer growth strategies.
- Help position Prospect as a strategic entry point into the broader PVcase platform and future migration opportunities.
- Own positioning, messaging, go-to-market strategy, and adoption initiatives for PVcase Ground Mount, Roof Mount, and Yield.
- Develop a deep understanding of utility-scale solar engineering workflows, customer needs, and technical pain points.
- Partner closely with Product Management to bring customer, market, engineering, and competitive insights into roadmap decisions.
- Translate complex technical capabilities into clear customer value and differentiated product narratives.
- Lead technical go-to-market planning for new products, features, and workflows.
- Own demo strategy and help create credible, real-world solar engineering use cases.
- Support Sales and Solutions teams on strategic opportunities requiring deeper product or industry expertise.
- Monitor competitors, market trends, and developments across solar design, engineering, yield, and adjacent software.
- Develop technical sales enablement, training, presentations, webinars, and educational content.
- Serve as a bridge between Product, Sales, Marketing, Customer Success, and technical customers.
- Engage directly with customers to understand workflows, validate product direction, and strengthen the Voice of Customer.
- Help commercial teams understand not only what PVcase does, but how and why it matters to them.
What they require
- Bachelor’s degree in Marketing, Business, Engineering, or a related field.
- 2+ years of experience in product marketing, preferably in B2B tech or renewable energy industries, with a proven track record of leading product strategy and go-to-market initiatives.
- Preferred: Experience working for or closely with utility-scale solar developers, IPPs, EPCs, or renewable energy companies.
- Preferred: Strong understanding of developer workflows and the US renewable energy market.
- Strong communication, storytelling, and market analysis skills.
- Experience conducting customer research and translating insights into strategy.
- Preferred: Experience with PVcase Prospect or similar prospecting, GIS, or development software is highly preferred.
- Fluent English required.
- Passion for renewable energy and sustainability.
- Immigration-related employment benefits, for example visa sponsorship, are not available for this position.
- 3+ years of professional experience in the solar industry, ideally with working knowledge of utility-scale solar.
- Strong understanding of solar project development, design, engineering, or construction workflows.
- Hands-on experience with software or other CAD-based design and engineering software.
- Experience in solar engineering, PV design, applications engineering, solutions engineering, project engineering, EPC, development, or a similar technical role.
- Strong understanding of how developers, EPCs, engineering firms, and technical teams work and make decisions.
- Ability to quickly learn and confidently demonstrate technical software and workflows.
- Strong written and verbal communication skills, with the ability to simplify complex engineering concepts.
- Comfortable presenting to technical customers, commercial teams, and senior stakeholders.
- Strong analytical skills and ability to translate customer, market, and competitive insights into recommendations.
- Commercial mindset with the ability to comfortably connect technical capabilities to business value.
- Proactive, self-directed, and comfortable operating in a fast-paced environment.
- Preferred: Bachelor's degree in Engineering, Renewable Energy, or another relevant technical discipline, or equivalent industry experience.
- Preferred: Formal product marketing experience (secondary to the technical solar qualification).
Benefits
- Security for your future with our 401(K) plan, where we match 100% on your first 4% of contributions.
- Health, dental, and vision coverage.
- Flexible vacation policy, with a minimum of 3 weeks off.
- Full training and onboarding program for a seamless start.
- Flexible working hours, harmonizing your personal and professional life.
- Half-day Summer Fridays.
- Unlimited remote work policy.
- Internal transparency with company results and salary system, promoting a culture of trust and collaboration.
- Additional paid vacation days, including birthdays, volunteering, and other occasions.
- Flex benefit package, customizing perks to match your unique style.
- Unlimited remote work flexibility or join one of the vibrant offices in Vilnius, Kaunas, or Barcelona.
- Flexible working hours.
- Full training and 360-degree onboarding program.
- Exclusive opportunity to work only with international markets.
- Considerable & steadily increasing salary.
- Frequent in-office and after-hours activities with team members.
- Participation in international training programs.
- Internal transparency with company results and salary system.