Product Marketing Lead (SaaS)
- Role
- Marketing
- Experience
- Lead
- Employment
- Contract
Open to CL, PE, AR, PA, MX only · UTC-8…UTC-5. Set where you work from to check your eligibility.
No BS summary
Product marketing lead with strong SaaS experience for a remote B2B SaaS portfolio. Must have prior fully remote work experience, be fluent with remote collaboration tools, and have worked with US- or UK-based companies. Applicant location is limited to Chile, Peru, Argentina, Panama, and Mexico, with US time zone coverage from EST to PST.
Required skills
Optional skills
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Job Title: Product Marketing Lead (SaaS)
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.
Key Responsibilities
- Own and evolve product positioning, messaging frameworks, and value propositions
- Plan and execute go-to-market strategies for new features, launches, and product updates
- Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
- Translate technical and AI-powered capabilities into clear, differentiated customer value
- Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
- Support Sales with training materials, battlecards, and enablement assets
- Conduct ongoing competitive and market research to inform strategy and positioning
Required Qualifications
- Proven experience in Product Marketing within a SaaS environment
- Strong track record as a hands-on contributor who can both own strategy and execute deliverables
- Exceptional writing, storytelling, and communication skills
- Experience collaborating closely with Product and Sales teams
- Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
Preferred Qualifications
- Experience marketing AI-powered or highly technical products
- Background in B2B SaaS, preferably in growth-stage companies
- Experience supporting Sales-led, Product-led, or hybrid GTM motions
- Exposure to agency environments or content-heavy marketing roles
Tools & Technology
- Collaboration & Documentation: Slack, Google Workspace, Notion
- Project Management: Asana, Jira (or similar)
- CRM & Sales Enablement: HubSpot, Salesforce
- Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.
What you'll do
- Own and evolve product positioning, messaging frameworks, and value propositions
- Plan and execute go-to-market strategies for new features, launches, and product updates
- Develop customer-facing content including website copy, sales decks, product pages, and launch materials
- Translate technical and AI-powered capabilities into clear, differentiated customer value
- Partner with Product, Sales, and Marketing to align roadmap, messaging, and enablement
- Support Sales with training materials, battlecards, and enablement assets
- Conduct ongoing competitive and market research to inform strategy and positioning
- Complete the application form in full
- Record a video as the first step of the interview process
What they require
- Proven experience in Product Marketing within a SaaS environment
- Strong track record as a hands-on contributor who can both own strategy and execute deliverables
- Exceptional writing, storytelling, and communication skills
- Experience collaborating closely with Product and Sales teams
- Prior experience working fully remote
- Fluency with remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar
- Experience working with US- or UK-based companies
- Preferred: Experience marketing AI-powered or highly technical products
- Preferred: Background in B2B SaaS, preferably in growth-stage companies
- Preferred: Experience supporting Sales-led, Product-led, or hybrid GTM motions
- Preferred: Exposure to agency environments or content-heavy marketing roles
- Must work US Time Zones (EST–PST)
Benefits
- Work with fast-growing global companies
- Build a long-term career
- Vetted employers
- Competitive pay
- Real growth opportunities
Hire Hangar connects top talent with vetted employers, competitive pay, and growth opportunities.