Product Marketing & GTM Lead

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration About the Role At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products. This is not a coordination role. You will be the first GTM hire, responsible for: Product launch execution Beta user acquisition Positioning & messaging Demand generation Outreach campaigns Launch systems & playbooks You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy. If you’re someone who: Thrives in ambiguity Loves building from zero Thinks strategically but executes hands-on Has launched SaaS products before This role is a strong fit. What You’ll Own Go-to-Market Strategy & Product Launch (Core Focus) Own the full GTM strategy and execution for: Product A Product B Build launch plans from: Positioning Messaging Campaigns Distribution User acquisition Personally execute initiatives instead of delegating them Apply learnings from Product A to improve Product B launches Beta User Acquisition & Outreach Identify and recruit beta users Execute creative outreach strategies to engage early adopters Build meaningful relationships with users and collect feedback Drive early product adoption and engagement Positioning & Messaging Develop clear, compelling product positioning Craft messaging that communicates: Pain points Value propositions Product differentiation Ensure messaging resonates with target audiences and drives action Launch Campaigns & Growth Assets Build: Landing pages Email campaigns User onboarding sequences Launch materials Support demand generation and early growth initiatives Coordinate with stakeholders and partners to execute launches successfully Playbook & Process Development Document: GTM learnings Launch systems Outreach workflows Performance insights Build repeatable GTM frameworks for future launches Improve launch efficiency and scalability over time What Makes You a Strong Fit You thrive in startup environments with high ownership You are highly execution-focused and move quickly You can operate independently without heavy structure You are comfortable wearing multiple hats You think strategically but execute tactically You iterate fast based on feedback and data Required Experience & Skills Proven experience as an early GTM hire (employee #1–5 preferred) Experience leading at least one successful SaaS product launch end-to-end 4–8 years of experience in: Product marketing Demand generation Growth marketing GTM strategy Strong copywriting and messaging ability Experience managing: Outreach Campaigns Launch execution Experience building scalable systems and processes Nice to Have Experience in early-stage B2B SaaS startups Familiarity with: Product-led growth Beta testing programs Founder-led marketing Experience with: CRM systems Marketing automation Landing page builders Email platforms Strong understanding of startup growth dynamics and GTM experimentation What a Typical Day Looks Like Build and optimize launch plans Refine positioning and messaging Run outreach campaigns for beta users Create landing pages and launch assets Analyze user feedback and campaign performance Coordinate with leadership and stakeholders Document systems and improve launch processes In short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end. Key Metrics (KPIs) Successful product launches Beta user acquisition and engagement Conversion rates across launch funnels Pipeline and demand generation performance Speed and quality of GTM execution Scalability of launch systems and playbooks Why This Role Stands Out First GTM hire with high ownership Direct collaboration with startup leadership Opportunity to shape multiple product launches Fast-moving, execution-driven startup environment Significant growth potential into: Head of Growth Product Marketing Lead GTM Director Interview Process Initial Phone Screen Video Interview with Pavago Recruiter Client Interview with Marketing Leadership Offer & Background Verification Apply Now If you: Love building GTM systems from scratch Thrive in startup execution environments Know how to launch and grow B2B SaaS products Want ownership and direct impact This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.