Fluency
Principal Product Manager, Paid Search and AI Search Advertising
RemoteUnited States only
- Role
- Product
- Experience
- Principal
- Employment
- Full-time
$157k–$181k/yr
Check eligibility
Open to US only. Set where you work from to check your eligibility.
No BS summary
Principal-level Product Manager for Paid Search and AI Search Advertising. Needs 10+ years in product management, 5+ years deep Paid Search expertise, and direct PM experience at Google Ads, Microsoft Advertising, a comparable search platform, or deep ad-tech integrations. US-based with legal authorization to work in the U.S.
Core skills
Google AdsMicrosoft Advertising
Required skills
ClickUpFigmaLooker
What you'll do
- Drive the end-to-end vision, strategy, and roadmap execution for Fluency’s Search and AI Search Advertising integrations, with Google Ads and Microsoft Advertising at the core.
- Simultaneously manage reactive, deadline-driven integration maintenance dictated by partner API update and deprecation cycles, while proactively making the case for long-term internal investments that compound over multi-quarter horizons.
- Deeply collaborate with your engineering pod to translate complex partner roadmaps into actionable internal plans, navigating architecture conversations at scale and championing invisible maintenance work that protects platform reliability.
- Lead Fluency’s execution against emerging AI-driven surfaces, including Performance Max, Demand Gen, ads in ChatGPT, Copilot, and AI Overviews, while designing test programs with strategic agency and enterprise brand customers.
- Partner across Sales, Client Services, and Product Marketing on positioning, enablement, and customer-facing implications of roadmap decisions, leading through influence and clear, evidence-based product definitions.
- Conduct deep-dive opportunity sizing and competitive research to anticipate how foundational shifts in the search ecosystem will impact our clients before they land.
- Synthesize product requirements through the eyes of the operator using Fluency every day, the agency executive whose P&L depends on us, and the internal support teams enabling adoption.
What they require
- 10+ Years of Product Management experience running complex software products through the full lifecycle, with at least 5+ years of deep technical domain expertise in Paid Search.
- Direct experience as a Product Manager at Google Ads, Microsoft Advertising, a comparable search platform, or an ad tech product that integrates deeply with these ecosystems, giving you an inside understanding of search mechanics, API behavior under load, and deprecation cycles.
- Strong technical depth and product judgment, with a clear understanding of the underlying systems, infrastructure, and technical nuances of how search platforms function at scale.
- High comfort level with the deadline-driven rhythm of partner integrations and the ability to treat a major platform deprecation cycle as a logic puzzle rather than a crisis.
- A proven track record of building deep cross-functional trust and leading through technical integrity, data, and clear communication rather than volume or title.
- Expert familiarity with Agile methodologies and modern collaboration, design, and analytics tools like ClickUp, Figma, and Looker.
- This position is remote US based.
- This is a full-time, remote position that requires legal authorization to work in the U.S.
Benefits
- Eligible for a discretionary bonus.
- Equity options.
- Medical, dental, and vision coverage for employees and their families.
- 401(k) plan with company match.
- Four weeks of Combined Time Off (CTO), flexible schedule, and twelve holidays.
- Maternity and parental leave.
- Employee wellness programs and mental health support.
- Remote work flexibility and home office stipends.
- If local, you have the option to go into the office.
Enterprise Work Automation Software Company
AdTech
$157k–$181k/yr