PR Lead

As PR Lead, you own external communications: the narrative, the earned media programme, executive and founder positioning, reputation and crisis communications, and the events programme. The shape of this role is specific. A substantial monthly agency retainer already exists — your job is not to replace it but to run it: set the narrative, direct the agencies against it, hold them to outcomes, and cut what does not deliver. Three things you own personally rather than through an agency: founder and executive positioning, crisis communications, and the judgement call on what we say and when. Responsibilities Own the global PR narrative: priority markets, priority media, narrative pillars, and a realistic 6-month coverage ambition. Run the agency portfolio as an accountable programme: briefs, KPIs, monthly review, consolidation of overlapping scopes, and the decision to renew or exit. Own the news pipeline: identify, shape and land stories from product launches, milestones, data, partnerships and category commentary — and make sure agencies are fed with news rather than asked to invent it. Own founder and executive positioning directly: speaking platforms, keynotes, podcasts, op-eds, LinkedIn, awards and rankings. Own reputation and crisis communications directly: risk map, holding statements, escalation protocol, spokesperson training — coordinated with Legal, Compliance and the SERM/ORM function. Build and maintain your own senior media relationships in priority outlets, independent of agency access. Own the events and side-events programme with the Event Manager: which conferences, what we do there, what we get out of it. Align every external message with the brand platform and product narratives; act as final gatekeeper on what leaves the building. Build the media narrative for a regulated and often misunderstood category, in coordination with Compliance. Define and report PR KPIs: quality of coverage against a defined tier list, share of voice, message pull-through, executive visibility, and cost per outcome across the agency portfolio. Requirements 6+ years in PR or communications, including direct experience running external agencies as the client and holding them to results. Demonstrable tier-1 business, financial, fintech or crypto coverage you personally shaped or secured. Real crisis communications experience in a scrutinised or regulated category — you have handled something serious, not read about it. Track record of founder or executive comms: building a credible public voice from a low base. Excellent news judgement and a very high standard of written English. Experience with major event and conference programmes, sponsorship and partnership communications. Comfortable working with Legal and Compliance on sensitive external communications. Commercially literate about agency spend: you can read a retainer, judge whether it is earning its cost, and say so. Fluent English. Nice to Have Crypto or digital assets media experience. Additional languages relevant to priority markets. Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).