Platform Product Manager (Buyer Stream)
- Role
- Product
- Experience
- Mid
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No BS summary
Strong Middle Product Manager with 4+ years in platform, technical, or data-heavy SaaS products. Needs recommendation systems, data literacy, entitlement/subscription/billing logic, and fluent Ukrainian plus Upper-Intermediate English.
Core skills
Required skills
Optional skills
Required languages
Jira ticket We are looking for a Strong Middle Product Manager (Buyer Stream) to join the team behind Setapp — MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web. In this role, your primary focus won't be tweaking traditional acquisition funnels or UI buttons, as our Marketplace team has that covered. Instead, you will build core Setapp capabilities that enable ecosystem products to seamlessly recommend, license, and deliver software to users. In this role, you will: Own the product strategy, vision, and roadmap for the Buyer Stream within Setapp. Design and scale the logic behind personalized app recommendations to deliver the right software suggestion at the right time. Define and deliver technical endpoints and capabilities that allow internal sellers to trigger context-aware app recommendations directly within their interfaces. Manage post-purchase capabilities, including license entitlement, device management, balance tracking, and core user account features. Work closely with Data, Engineering, and adjacent Product domains to structure event pipelines and user metadata. Conduct user research, qualitative analysis, and data deep-dives to uncover friction points in recommendation acceptance and license activation. Prioritize the backlog, write user stories, and facilitate smooth execution with cross-functional engineering teams. Skills you’ll need to bring: 4+ years of product management experience with Platform, Technical, or Data-heavy SaaS products. Familiarity with Recommendation Systems and an understanding of how data-driven rules deliver personalized user experiences. Strong Data Literacy and hands-on comfort with structured or raw data, user event pipelines, and complex metrics. Practical understanding of Entitlement, subscription lifecycle, billing logic, or token/credit consumption. Experience driving cross-functional alignment across Engineering, Data, and business stakeholders. Strong analytical mindset with the ability to translate complex data insights into clear product requirements. At least an Upper-Intermediate level of English and fluent Ukrainian. As a plus: Experience with macOS or desktop applications. Experience with marketplace or catalog products. Technical or Data background (e.g., Software Engineering, System Analysis, or Data Analytics).
What you'll do
- Own the product strategy, vision, and roadmap for the Buyer Stream within Setapp.
- Design and scale the logic behind personalized app recommendations to deliver the right software suggestion at the right time.
- Define and deliver technical endpoints and capabilities that allow internal sellers to trigger context-aware app recommendations directly within their interfaces.
- Manage post-purchase capabilities, including license entitlement, device management, balance tracking, and core user account features.
- Work closely with Data, Engineering, and adjacent Product domains to structure event pipelines and user metadata.
- Conduct user research, qualitative analysis, and data deep-dives to uncover friction points in recommendation acceptance and license activation.
- Prioritize the backlog, write user stories, and facilitate smooth execution with cross-functional engineering teams.
- Own and drive the end-to-end product strategy for the vendor ecosystem and developer experience.
- Lead the creation and evolution of modern vendor tools and web interfaces to streamline onboarding, asset distribution, and build verification flows.
- Optimize the time-to-publish metric to help vendors seamlessly move through security, legal, and operational checks in days instead of weeks.
- Innovate on developer workflows by exploring agentic and LLM-driven interactions alongside traditional administration tools.
- Act as an internal advocate for vendors by aligning priorities across engineering, business development, marketing, legal, and security teams.
- Define clear success metrics, manage cross-team deliverables, and make data-informed decisions to continuously boost vendor engagement.
What they require
- 4+ years of product management experience with Platform, Technical, or Data-heavy SaaS products.
- Familiarity with Recommendation Systems and an understanding of how data-driven rules deliver personalized user experiences.
- Strong Data Literacy and hands-on comfort with structured or raw data, user event pipelines, and complex metrics.
- Practical understanding of Entitlement, subscription lifecycle, billing logic, or token/credit consumption.
- Experience driving cross-functional alignment across Engineering, Data, and business stakeholders.
- Strong analytical mindset with the ability to translate complex data insights into clear product requirements.
- At least an Upper-Intermediate level of English and fluent Ukrainian.
- Preferred: Experience with marketplace or catalog products.
- Preferred: Technical or Data background (e.g., Software Engineering, System Analysis, or Data Analytics).
- 4+ years of product management experience across B2C or B2B segments with a focus on platforms, SaaS infrastructure, or developer-facing tooling.
- Demonstrated capability to own a product roadmap from discovery to execution without requiring ready-made specifications.
- Strong cross-functional leadership skills with a track record of driving initiatives across multiple engineering teams and departments.
- Hands-on expertise in conducting user discovery and synthesizing complex feedback into an actionable product strategy.
- Confident understanding of core technical concepts including API structures, authentication mechanisms, web applications, and build pipelines.
- Exceptional stakeholder management skills with the ability to defend product priorities and influence decision-making without direct authority.
- Experience defining success metrics (North Star metrics), measuring product impact, and navigating complex systems in ambiguous environments.
- Preferred: Background in software marketplaces or partner ecosystem platforms.
- Preferred: Hands-on experience building platform products, developer tools, SaaS infrastructure, APIs, or internal tooling.
- Preferred: Proven track record of managing complex product ecosystems rather than isolated features.
The company behind CleanMyMac, Setapp, ClearVPN, and a growing ecosystem of products used by millions of people worldwide.