Performance Social Media Manager (TikTok & Paid Ads Focus)

Position Type: Full-time

Location: Philippines (Remote)

Schedule: Mon-Fri BST (flexible), 40 hrs/week; 4 hours overlapping during onboarding

ABOUT THE COMPANY

Our client is a UK-based manufacturer specialising in premium hard surface cleaning and treatment solutions for the home and garden. With a strong commitment to quality, innovation and customer service, they design and deliver effective products that enhance and protect indoor and outdoor surfaces. Their dynamic and collaborative environment offers the opportunity to contribute to growth, creativity and excellence as they continue to expand their product portfolio and market reach.

ABOUT THE ROLE

The client is seeking a proactive and creative Performance Social Media Manager (TikTok & Paid Ads Focus) with a strong focus on influencer management, content repurposing, and paid social support.

This role will take ownership of day-to-day social media execution - identifying and engaging influencers, coordinating collaborations, repurposing video and image content, and supporting paid social advertising initiatives. The ideal candidate understands how to build brand visibility through authentic partnerships, engaging short-form content, and data-informed decision-making.

This is a hands-on role suited to someone who thrives in a fast-paced e-commerce/product environment and enjoys turning creative ideas into measurable growth

RESPONSIBILITIES

Influencer Strategy & Engagement

• Identify, vet, and outreach to UK-based influencers aligned with the brand’s target audience.
• Build and manage influencer relationships, negotiations, and campaign coordination.
• Track influencer performance and optimize partnerships based on engagement and ROI.
• Develop gifting, affiliate, and partnership initiatives to increase brand visibility and sales.

Social Media Management

• Manage and grow GoGlean’s social media presence across key platforms (e.g., Instagram, TikTok, Facebook).
• Plan and schedule content aligned with product launches, promotions, and seasonal campaigns.
• Monitor trends and adapt content strategies to maintain relevance and engagement.

Video & Image Editing / Content Repurposing

• Edit and repurpose influencer-generated and in-house content into short-form videos, reels, ads, and promotional creatives.
• Create platform-optimised assets from existing product videos and imagery.
• Ensure consistent brand tone, visual identity, and messaging across all channels.

Paid Social Support

• Support the setup, testing, and optimisation of paid social campaigns (primarily Meta platforms).
• Collaborate with the marketing team to develop ad creatives and variations.
• Monitor ad performance metrics and contribute to data-driven improvements.

Performance & Reporting

• Track social and influencer KPIs including engagement, reach, conversions, and ROI.
• Provide regular reports and insights to improve strategy and campaign performance.
• Stay up to date with evolving platform algorithms and industry best practices.

COMPETENCIES AND QUALIFICATIONS

Must-Have

• 3+ years of experience in social media management, preferably within e-commerce or consumer product brands.
• Proven experience managing influencer outreach, partnerships, and campaign coordination.
• Strong video and image editing skills (e.g., CapCut, Adobe Premiere, Canva, or similar tools).
• Experience repurposing content into high-performing short-form formats (Reels, TikTok, Shorts).
• Strong understanding of Instagram, TikTok, and Facebook growth strategies.
• Familiarity with Meta Ads Manager and basic paid social campaign setup.
• Strong communication skills and ability to negotiate and build influencer relationships.
• Highly organised with the ability to manage multiple campaigns simultaneously.
• Data-driven mindset with the ability to analyse performance metrics and optimise accordingly.
• Excellent communication skills

Nice-to-Have

• Experience working with UK-based brands or targeting UK audiences.
• Background in home improvement, DIY, cleaning, or garden product industries.
• Experience managing affiliate or ambassador programs.
• Hands-on experience scaling paid social campaigns for e-commerce brands.
• Basic knowledge of UGC strategy and conversion-focused content frameworks.
• Experience with Shopify or e-commerce analytics tools.

WHAT WE OFFER

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Gain hands-on experience, mentorship, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.

APPLICATION PROCESS

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview, Client Interview, and Practical Assessment. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.