Performance Marketing Specialist (Paid Search)
- Role
- Marketing
- Experience
- Mid
- Employment
- Full-time
Open to CA only. Set where you work from to check your eligibility.
No BS summary
Hands-on paid search specialist (2–4 yrs, full ownership of budget and CPA) to own Google Ads end-to-end across Canada, the US and an Australian brand, plus Microsoft Advertising, Reddit Ads and B2B paid search for a grocery-subscription company. Must be fluent in Google Ads and strong at short-form copy and measurement. Fully remote within Canada.
Core skills
Required skills
About Odd Bunch
Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service that helps Canadians save thousands of dollars on their grocery bills, supports local farmers, fights food waste, donates to families facing food insecurity, and builds a better planet in the process.
About the role
Paid search is one of our most efficient acquisition channels. We're looking for a paid search specialist to own it end-to-end across three markets at three different stages: Canada, where the account is mature and the job is efficiency and defence; the US, where we're launching and the goal is demand; and Oddies, our Australian brand, with its own voice. Beyond Google, you'll stand up Microsoft Advertising and Reddit as genuine channels and tell us where search demand is moving next. You'll also own paid search for our B2B business. This is a hands-on role in a lean team.
What you'll own
- Channel strategy & targets: own paid search CPA, blended CAC, and new subscriber volume across all three markets.
- Google Ads: Search, Shopping, Performance Max, Demand Gen, and YouTube account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
- B2B lead generation: own paid search for corporate, workplace, and wholesale accounts. Success measured on cost per qualified lead rather than cost per subscriber.
- Channel expansion: build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into real channels rather than Google mirrors, and evaluate emerging search surfaces including AI answer engines and shopping agents.
- Measurement & attribution: reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer rather than cost per conversion.
- Copy & landing pages: write and test ad copy against hard character limits, and partner with the web/CRO side on paid landing page performance.
- Platform & tooling: own the paid search stack and drive AI/automation leverage.
- Leadership reporting: deliver a data-backed narrative with insights and recommendations.
What you bring
- 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
- Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
- Experience running more than one market or region; US launch experience preferred, along with the judgment to know when a market needs its own structure.
- Strong short-form copywriting and stakeholder communication.
- Operator's reliability: you own commitments end-to-end and flag risk early.
- B2B or lead-generation paid search is a bonus.
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP matching available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada, with flexible hours
- Strong potential for growth within the company
What you'll do
- Own paid search CPA, blended CAC and new subscriber volume across Canada, the US and the Australian brand 'Oddies'
- Manage Google Ads (Search, Shopping, Performance_Maximum, Demand Gen, YouTube) — structure, budget pacing, bid strategy, search-term mining, negative-keyword hygiene, RSA testing
- Stand up Microsoft Advertising (Bing and the Audience Network) and Reddit Ads as real channels; evaluate emerging search surfaces including AI answer engines and shopping agents
- Own B2B lead generation for corporate, workplace and wholesale accounts
- Reconcile platform-reported conversions against GA4 and Triple Whale; report cost per new customer
- Write and test ad copy against hard character limits; partner with the web/CRO team on landing-page performance
- Drive AI/automation leverage across the paid search stack
- Deliver data-backed reporting with insights and recommendations
What they require
- 2-4 years in paid search or PPC with direct ownership of a budget and a CPA number (DTC/e-commerce preferred)
- Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, offline conversion tracking
- Experience running more than one market or region; US launch experience preferred
- Strong short-form copywriting and stakeholder communication
- You own commitments end-to-end and flag risk early
- B2B or lead-generation paid search is a bonus
Benefits
- Free grocery plan
- Bi-annual performance bonus tied to company and individual targets
- Health plan available after 3 months
- RRSP matching available at 12 months
- 20 days Paid Time Off (PTO)
- Fully remote within Canada with flexible hours
- Strong potential for growth within the company
Odd Bunch is a fast-growing, sustainable, subscription-based grocery service making groceries more affordable and accessible across Canada and beyond, helping families save on bills, supporting local farmers, fighting food waste, and donating to families facing food insecurity.