Skip to main content
REMOTERA
Back to feed
Ruby Labs
Ruby Labs

Performance Marketing Lead (Social Media Ads)

RemoteEU· UTC-3…UTC+5
Published
Role
Marketing
Experience
Senior
Employment
Full-time
Salary not disclosed
Check eligibility

Open to Anywhere in EU · UTC-3…UTC+5. Set where you work from to check your eligibility.

No BS summary

Senior paid social marketing lead with 7+ years hands-on experience scaling large budgets across Meta, TikTok, Snapchat and at least two other social ad platforms. Must have team leadership experience, subscription economics knowledge, policy/compliance depth, and be located within about ±4 hours of CET.

Core skills

Meta AdsSnapchat AdsTikTok Ads

Required skills

Pinterest/Reddit/Quora/LinkedIn/XClaude

Optional skills

ClaudeAIagentic workflowsMetaTikTokSnapchatPinterestReddit

What you'll do

  • Lead and scale paid social advertising across the Ruby Labs portfolio.
  • Own social ads execution across multiple brands and platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X.
  • Train and develop acquisition managers.
  • Set account standards.
  • Improve performance and protect account health across a large multi-brand setup.
  • Scale spend profitably across multiple social ad platforms.
  • Evaluate and onboard new social ad platforms as they emerge.
  • Conduct regular account audits.
  • Identify missed opportunities.
  • Ensure every brand uses each relevant social channel to its full potential.
  • Stay close to accounts and challenge strategy, structure, bidding, compliance, measurement, and execution.
  • Own the social acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows.
  • Scale profitable spend across multiple brands, geos, languages, and funnels.
  • Manage CPA, ROAS, and payback against real revenue data.
  • Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential.
  • Make sure every brand is fully utilizing the social platforms relevant to its audience and funnel.
  • Flag where a brand should test a channel it has not tapped into yet.
  • Work with Managing Directors and UA Managers to translate brand targets into practical execution.
  • Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities.
  • Partner with Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn and X teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities.
  • Coach, train, and develop acquisition managers working across paid social platforms.
  • Hire, onboard, manage, and make replacement decisions for social acquisition talent where necessary.
  • Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the social UA team.
  • Set the performance bar and craft standards for the team.
  • Review account work, train UA managers, and raise the overall quality of execution.
  • Make sure every brand has clear ownership, weekly reporting, and strong channel support.
  • Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.
  • Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
  • Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.
  • Run monthly account audits across all social ad accounts.
  • Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.
  • Build repeatable standards that UA managers can follow across brands and platforms without losing brand-specific context.
  • Own social platform policy and compliance across all Ruby Labs brands.
  • Protect account health across all brands.
  • Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation across every social platform.
  • Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.
  • Build prevention-first processes so policy issues are caught before launch.
  • Maintain direct escalation paths with platform representatives at Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X.
  • Block launches that create material account or policy risk.
  • Own the social acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.
  • Design AI-assisted workflows for creative briefing, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.
  • Train UA managers to use Claude workflows correctly and consistently in their daily social work.
  • Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards.
  • Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

What they require

  • 7+ years of hands-on paid social experience.
  • Experience coaching, leading, hiring, and evaluating paid social specialists, UA managers, or acquisition teams.
  • Direct ownership of large paid social budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
  • Strong, hands-on experience with Meta Ads, Snapchat Ads, and TikTok Ads, plus working experience across at least two of: Pinterest, Reddit, Quora, LinkedIn, and X.
  • Proven record scaling accounts profitably across multiple countries and languages.
  • Strong understanding of subscription economics: LTV, ROAS, payback windows, cohorts, and value-based bidding.
  • Deep social platform policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.
  • Strong account architecture, audit, documentation, and measurement discipline.
  • Ability to identify scaling opportunities and practical account improvements from account-level data.
  • Clear, direct communication with both acquisition managers and senior stakeholders.
  • Applicants must be located within approximately ±4 hours of CET.
  • Preferred: Experience managing enterprise-level advertising budgets or large multi-brand paid social portfolios.
  • Preferred: Experience evaluating or onboarding new/emerging ad platforms beyond the current core set as viable acquisition channels.
  • Preferred: Experience building Claude, AI, or agentic workflows for marketing operations.
  • Preferred: Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams.
  • Preferred: D2C subscription, lead-gen, or consumer web funnel experience.
  • Preferred: Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments.
  • Preferred: Experience working directly with platform teams on betas, product pilots, and escalation paths.
  • Ambitious, driven, and ready to give your best every single day.
  • Thrive under pressure, embrace challenges, and see opportunity in every obstacle.

Benefits

  • Remote work environment.
  • Unlimited paid time off.
  • Paid national holidays.
  • Company-provided MacBook for employees who need one.
  • Flexible independent contractor agreement.
  • Tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere under the flexible independent contractor agreement.
  • Personal and professional growth opportunity.
  • Recognition for people who go all in and deliver results.
  • Space for people who want more responsibility, growth, and success.
Ruby Labs

Ruby Labs

Ruby Labs is a technology company creating innovative products in health, education, and entertainment sectors.

TechnologyMid-size

Details

Apply routeDom
Salary not disclosed