Performance Marketing & Growth Manager
- Role
- Marketing
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
Open to individuals from all walks of life, this role hires a Performance Marketing & Growth Manager to lead campaigns, lead generation, and enrollment growth for services and training programs.The ideal candidate has B2B marketing funnel experience, a track record of driving qualified leads, and experience with marketing/campaign tools. Based in Glendale, United States; all applicants must be able to work onsite.
Required skills
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life. Company Name: MiftahPath
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field
Required Qualifications Experience in marketing for services and/or training Proven track record of lead generation and enrollment growth Strong understanding of B2B marketing funnels Ability to manage campaigns across channels Bachelor’s degree in marketing or related field Marketing automation tools CRM systems (e.g., Salesforce) Email marketing and segmentation Google Analytics and reporting Content marketing and SEO basics Strategic thinking Customer-centric messaging Collaboration with sales and trainers Project management Analytical decision-making
What you'll do
- Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management.
What they require
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making